{"title":"Fabian Geyrhalter","description":null,"products":[{"product_id":"brand-therapy-book-book-fabian-geyrhalter-9781734939705","title":"The Brand Therapy Book","description":"\u003cp\u003e\u003cstrong\u003eA collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands. From strategy and naming guidance to directions on how to gain visual and verbal brand clarity, acclaimed brand strategist Fabian Geyrhalter invites readers to pick up this small book that's big on advice regularly to gain and hold onto brand focus.\u003c\/strong\u003e\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49553259069713,"sku":"GOR011612454","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50399751897361,"sku":"CIN1734939702G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51049001615633,"sku":"NIN9781734939705","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52686150533393,"sku":"NLS9781734939705","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1734939702.jpg?v=1751025486"},{"product_id":"bigger-than-this-book-fabian-geyrhalter-9780989646178","title":"Bigger Than This","description":"\u003cp\u003eWhat do brands like Planet Fitness, Everlane, and Bombas all have in common? They're capturing peoples' emotions and winning customers' hearts. And they are based on commodity products or services.\u003c\/p\u003e\u003cp\u003eFollowing the success of his #1 bestselling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation. Bigger Than This challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level.\u003c\/p\u003e\u003cp\u003eIn Bigger Than This, Geyrhalter analyzes brands that are based on commodity products - watches, socks, shoes, fish - yet they quickly turn into beloved brands. He emphasizes the importance of storytelling, encouraging brands to embrace 8 simple traits these brands showcase and offers specific, actionable commandments that any brand can implement - story, belief, cause, heritage, delight, transparency, solidarity, and individuality. Instead of playing dress-up, he wants businesses to uncover the roots of their ventures and share honest, empathetic stories that resonate with consumers, creating a loyal following that leads to strong, successful brands.\u003c\/p\u003e\u003cp\u003eDelightfully concise and refreshing, Geyrhalter draws on his personal experience of having helped shape over 60 brands, and intentionally (and noticeably) steps away from marketing fluff and business lingo that often clouds the integrity of marketing books.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49726694424849,"sku":"CIN0989646173G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50309520949521,"sku":"GOR013921436","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50732025184529,"sku":"GOR014053364","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50919271498001,"sku":"CIN0989646173VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51010942501137,"sku":"NIN9780989646178","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52352659587345,"sku":"NLS9780989646178","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0989646173.jpg?v=1750820249"},{"product_id":"how-to-launch-a-brand-2nd-edition-book-fabian-geyrhalter-9780989646130","title":"How to Launch a Brand (2nd Edition)","description":"\u003cp\u003eThis book will guide you through the steps necessary to \u003cstrong\u003e\u003cem\u003ebuild a brand from the ground up: \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eStep 1 (Chapter 1): \u003cstrong\u003eCreate a brand platform\u003c\/strong\u003e\u003cbr\u003e Step 2 (Chapter 2): \u003cstrong\u003eDevise a brand name\u003c\/strong\u003e\u003cbr\u003e Step 3 (Chapter 3): \u003cstrong\u003eDesign your brand's identity\u003c\/strong\u003e\u003cbr\u003e Step 4 (Chapter 4): \u003cstrong\u003eCraft your brand atmosphere touch points\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eMost entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and--obviously, since you just launched a new offering--you have no legacy or advocates?\u003c\/p\u003e \u003cp\u003eThe simple answer is \u003cem\u003eby design\u003c\/em\u003e. Design relates to the systematic process you have to adhere to, which is likely the primary reason you are holding this book in your hands. In addition though, design truly holds the key to the success of your new brand. It will set your offering apart to look, feel, and sound like a brand at the time of launch, as opposed to something that might or might not have the power to eventually turn into a brand. This book will teach you how to launch your brand \u003cem\u003eby design.\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003eIn this book I share expert insights based on two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50041476710673,"sku":"CIN0989646130VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50042437075217,"sku":"CIN0989646130G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50120399126801,"sku":"GOR009948382","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51011103064337,"sku":"NIN9780989646130","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52650507632913,"sku":"NLS9780989646130","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53234660868369,"sku":"CIN0989646130A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0989646130.jpg?v=1751364707"},{"product_id":"how-to-launch-a-brand-special-workbook-edition-2nd-edition-book-fabian-geyrhalter-9780989646147","title":"How to Launch a Brand - SPECIAL WORKBOOK EDITION (2nd Edition)","description":"\u003cp\u003eThis book will guide you through the steps necessary to \u003cstrong\u003e\u003cem\u003ebuild a brand from the ground up: \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eStep 1 (Chapter 1): \u003cstrong\u003eCreate a brand platform\u003c\/strong\u003e\u003cbr\u003e Step 2 (Chapter 2): \u003cstrong\u003eDevise a brand name\u003c\/strong\u003e\u003cbr\u003e Step 3 (Chapter 3): \u003cstrong\u003eDesign your brand's identity\u003c\/strong\u003e\u003cbr\u003e Step 4 (Chapter 4): \u003cstrong\u003eCraft your brand atmosphere touch points\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eMost entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and--obviously, since you just launched a new offering--you have no legacy or advocates?\u003c\/p\u003e \u003cp\u003eThe simple answer is \u003cem\u003eby design\u003c\/em\u003e. Design relates to the systematic process you have to adhere to, which is likely the primary reason you are holding this book in your hands. In addition though, design truly holds the key to the success of your new brand. It will set your offering apart to look, feel, and sound like a brand at the time of launch, as opposed to something that might or might not have the power to eventually turn into a brand. This book will teach you how to launch your brand \u003cem\u003eby design.\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003eIn this book I share expert insights based on two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50208179355921,"sku":"CIN0989646149G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51010848850193,"sku":"NIN9780989646147","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52454464979217,"sku":"NLS9780989646147","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0989646149.jpg?v=1751078782"},{"product_id":"brand-therapy-book-2-book-fabian-geyrhalter-9781734939712","title":"The Brand Therapy Book 2","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51048572780817,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51048575697169,"sku":"NIN9781734939712","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52131499376913,"sku":"NLS9781734939712","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1734939710.jpg?v=1751216264"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-fabian-geyrhalter.oembed","provider":"World of Books ","version":"1.0","type":"link"}