{"title":"Faith Popcorn","description":"\u003cp\u003eDelve into the world of Faith Popcorn, a celebrated futurist and marketing guru. Explore her insightful predictions on consumer trends, cultural shifts, and the future of business. A must-read for forward-thinkers.\u003c\/p\u003e","products":[{"product_id":"eveolution-book-faith-popcorn-9781861975997","title":"Eveolution","description":"The first book which explains why all companies need to market to women AND teaches them how to do it. Women are now the primary decision makers or significant influencers in more than 80% of consumer purchasers. And they're not just buying makeup and washing powder and keeping the storecupboard stocked. Women are responsible for 65% of vehicle purchases, 50% of personal computer purchases and also buy a hefty percentage of all luxury items, travel and leisure products. They have emerged as the most influential consumer force in history. But while there are countless books about how women think differently, talk differently and feel differently, this is the first about how they buy or relate to brands differently. Women want to form a bond with the companies and brands they do business with. And they are increasingly in a position to demand this relationship and to punish marketers who fail to deliver it by taking their business to those few enlightened marketers who 'get it' - the ones who are creating brands that women will want to join, not just to buy.  Faith Popcorn, leading consumer trend forecaster and consultant to the Fortune 500, calls this growing trend EVEolution and she predicts it will redefine the way companies and brands of all kinds and all categories create profitable and enduring consumer relationships. In this book she demonstrates the operating principles for good marketers, who, when it comes to their female consumers, have been behaving badly, guiding them through the eight truths that will give them the ability to successfully market to women.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49608783921425,"sku":"GOR003308028","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50308127031569,"sku":"GOR013920594","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1861975996.jpg?v=1751314062"},{"product_id":"popcorn-report-book-faith-popcorn-9780887305948","title":"The Popcorn Report","description":"\u003cp\u003eNobody has been more accurate about how to profit from the future than Faith Popcorn, who named and predicted the rise of Cocooning (the stay-at-home syndrome), the coming of the Decency Decade (the nineties) and the phenomenon of cashing out in favor of a better quality of life. In The Popcorn Report she offers hundreds of ideas for new products to create, new businesses to start, and new markets to capture. Here, too, are the market waves that are beginning to dominate your personal and professional lives.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49638629441809,"sku":"GOR001201137","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49648032940305,"sku":"GOR003526468","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50110127243537,"sku":"CIN0887305946G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50137248039185,"sku":"CIN0887305946VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50372565205265,"sku":"CIN0887305946A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":52108426150161,"sku":"GOR005112777","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0887305946.jpg?v=1751396149"},{"product_id":"the-popcorn-report-rare-book-faith-popcorn-1651815109ada","title":"The Popcorn Report","description":"1992. First edition thus. 268 pages. Signed by the author. Pictorial paper cover. Signed by the author to front endpaper, with inscription \"For Niki, best future\". Pages are rather marked with pronoun","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50078795235601,"sku":"1651815109ADA","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1651815109ADA_1.jpg?v=1722899165"},{"product_id":"eveolution-book-faith-popcorn-9780786884414","title":"Eveolution","description":"190 million female consumers . . . $4.4 trillion in buying power . . . one book--the national bestseller now in paperback and newly revised--that tells you how to reach them.She knows business. She knows women. And she definitely knows better than anyone on Madison Avenue how to bring them together. Faith Popcorn, America's leading trend forecaster, shows that no one can succeed in business or successfully start one without understanding how to market to women.","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":50360401559825,"sku":"CIN078688441XA","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50364940288273,"sku":"CIN078688441XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51308197183761,"sku":"GOR005404589","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51317984428305,"sku":"GOR006637163","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52127719653649,"sku":"NLS9780786884414","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/078688441X.jpg?v=1751138864"},{"product_id":"clicking-book-faith-popcorn-9780887306945","title":"Clicking","description":"Faith Popcorn has been called America's most highly regarded trends forecaster (\u003cem\u003eNewsday\u003c\/em\u003e). She first identified the concepts of Cocooning, Female Think and Icon Toppling; predicted the fall of New Coke; and has helped create and market many of America's most successful new products. Her astonishingly accurate predictions are an invaluable asset to the American business world, and \u003cem\u003eClicking, \u003c\/em\u003e which sold over 100,000 copies in hardcover, appeared on bestseller lists ranging from the \u003cem\u003eNew York Times\u003c\/em\u003e and \u003cem\u003eUSA Today\u003c\/em\u003e to the \u003cem\u003eChicago Tribune\u003c\/em\u003e and \u003cem\u003eBusiness Week.\u003c\/em\u003e \u003cp\u003e Now Popcorn, coauthor Lys Marigold, and Popcorn's company, BrainReserve, share even more of their remarkable insights about how we will conduct our businesses and live our lives in the future. \u003cem\u003eClicking\u003c\/em\u003e is about positioning one's business, and one's self, to be poised to take the fullest advantage of upcoming trends. Loaded with telling anecdotes and inspiring examples, packed with ideas, products and people who have successfully mastered trends, or clicked, this up-to-the minute revised report (including a major trend not identified in the hardcover) reveals the shape of the future.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50367244239121,"sku":"CIN0887306942G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52980487323921,"sku":"CIN0887306942VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0887306942.jpg?v=1751298564"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-faith-popcorn.oembed","provider":"World of Books ","version":"1.0","type":"link"}