{"title":"Finola Kerrigan","description":null,"products":[{"product_id":"marketing-the-arts-book-finola-kerrigan-9780415496865","title":"Marketing the Arts","description":"Marketing the Arts offers new and exciting ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49515480580369,"sku":"GOR006526902","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49602699198737,"sku":"GOR007893464","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50055862255889,"sku":"CIN0415496861G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50817796276497,"sku":"GOR007297134","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415496861.jpg?v=1751433882"},{"product_id":"film-marketing-book-finola-kerrigan-9781138013360","title":"Film Marketing","description":"The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to progress in the industry.  This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like in the first edition, Kerrigan takes a socio-cultural, as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. This book addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This new edition also includes:          Additional pedagogy and visual examples to reinforce key points       A more international range of cases and coverage of non-Western markets to give a global overview of film marketing across the world       New and expanded sections on social media, digital promotion, transmedia and crowdfunding  This is the original film marketing text which no engaged film or marketing student should be without.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49666948399377,"sku":"GOR013374100","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50371922395409,"sku":"CIN1138013366VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50697316729105,"sku":"NGR9781138013360","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51416797053201,"sku":"CIN1138013366G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":53268653015313,"sku":"NLS9781138013360","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1138013366.jpg?v=1751174898"},{"product_id":"marketing-the-arts-book-finola-kerrigan-9780367898878","title":"Marketing the Arts","description":"With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including:     The importance of arts consumption and its socio-cultural, political, and economic dimensions  The impact of new technologies, platforms, and alternative artforms on the art market The importance of the aesthetic experience itself and how to research it The value of arts-based methods The art versus commerce debate The artist as entrepreneur The role of the arts marketer as market-maker  This fully updated new edition covers digital trends in the arts and emerging technologies, including virtual reality, streaming services, and branded entertainment. It also broadens the scope of investigation beyond the West looking to film in emerging markets such as China, music in Sub-Saharan Africa, and indigenous art in Australia. Alongside in-depth theoretical analysis, this edition of Marketing the Arts takes inspiration from the creativity inherent in current artistic practice to demonstrate a plurality of approaches and methodologies. Marketing the Arts: Breaking Boundaries is core reading for advanced undergraduate and postgraduate students studying arts marketing and management. Online resources include chapter-by-chapter PowerPoint slides and questions for class discussion.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50698408067345,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50698411639057,"sku":"NGR9780367898878","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52521372025105,"sku":"NLS9780367898878","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53081546490129,"sku":"NIN9780367898878","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/036789887X.jpg?v=1751006288"},{"product_id":"film-marketing-book-finola-kerrigan-9780750686839","title":"Film Marketing","description":"Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary films and art house films. In doing so, it is firmly embedded in the global film industry.   Although the film industry is global, it is dominated by the Hollywood major studios, and as such, discussion of the Hollywood film industry will be highlighted. But, unlike other film marketing books on the market, this book also highlights other successful film industries, such as Korea, Nigeria and India, as well as looking at examples of film marketing practices from a range of other countries which provide interesting case studies from Denmark, France, the UK and Hong Kong.   Film Marketing offers the student a unique combination of theory and practice and written in accessible student-friendly manner, presents an appealing and must-have text for anyone studying film. The book includes full pedagogical features and additional lecture resources, available at www.textbooks.elsevier.com allowing for easy use by both lecturer and student.   To access the Teaching Support Materials, click on the Instructor Manual tab at the top right of the page. You must be registered and logged in to view theis tab.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52449080901905,"sku":"GOR002953140","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":53495961780497,"sku":"GOR014945821","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780750686839.jpg?v=1759294644"},{"product_id":"film-marketing-book-finola-kerrigan-9781138013353","title":"Film Marketing","description":"The role of the film marketer is both vital and challenging. 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Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53259524243729,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53259524342033,"sku":"GOR003545519","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780750659680.jpg?v=1773754905"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-finola-kerrigan.oembed","provider":"World of Books ","version":"1.0","type":"link"}