{"title":"Football Association","description":"\u003cp\u003eDelve into the world of football with official books from The Football Association. Explore coaching manuals, guides, and insightful analyses for players and fans alike. Perfect for improving your game or understanding the sport.\u003c\/p\u003e","products":[{"product_id":"official-fa-guide-to-running-a-club-book-les-howie-9780340816059","title":"The Official FA Guide to Running a Club","description":"'The official guides to success on and off the pitch.' This Official Football Association series provides invaluable and essential advice and information about key football skills for anyone involved in football, of any age and level. The books are especially aimed at those involved in grassroots football, who may not have the back up and help that they might need to realise the full potential of their involvement in the game. Each book in this series is packed with practical exercises and features, information and expert advice, which will improve your understanding and enhance your ability and enjoyment of the world's greatest game. A straightforward, lively and practical guide, this book details why you may want to start a club initially and gives comprehensive advice on how to get started and who you can turn to for help. At a time when the financial aspects and problems surrounding football clubs can often overshadow the game itself, this book is essential reading for all those involved in the administrative side of the game in any way. It covers all areas of club management, from administration and finance to PR and marketing.It also has a chapter devoted to dealing with the most common problems and goes on to suggest how to develop the club for the future. 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This book is not just essential reading for referees and those who are training, but for coaches, players and anyone else involved or interested in the game. 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From the north of Scotland to the southern tip of England, each and every league club is represented in the most colourful and thorough guide on the market. Packed with official Actim statistics, comment from top football personalities and the most dramatic photographs of the last 12 months, this year's book tells the full story of another fantastic season. Highlights include a dedicated section for each of the 134 league clubs within eight chapters representing the divisions in England and Scotland. The cups are also covered in detail, with every result from every round and an at-a-glance guide to how each team progressed. There is a critical review of each club's high and lows, as well as a month-by-month guide that charts the inside story of the winners and losers across all competitions. This book also provides a full statistical analysis of the 2009-10 season by both division and club, showing the difference between the champions and also-rans. 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