{"title":"Fran Hawthorne","description":null,"products":[{"product_id":"ethical-chic-book-fran-hawthorne-9780807000601","title":"Ethical Chic","description":"\u003cb\u003eHawthorne gives readers an impartial picture of the difficulties of running a profitable company while trying to maintain a positive corporate belief system...Highly recommended.--\u003ci\u003eLibrary Journal\u003c\/i\u003e, starred review\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eConsumers are told that when they put on an American Apparel t-shirt, leggings, jeans, gold bra, or other item, they look \u003ci\u003ehot\u003c\/i\u003e. Not only do they look good, but they can also feel good because they are helping US workers earn a decent wage (never mind that some of those female workers have accused their boss of sexual harassment). And when shoppers put on a pair of Timberlands, they feel fashionable and as green as the pine forest they might trek through--that is, until they're reminded that this green company is in the business of killing cows. But surely even the pickiest, most organic, most politically correct buyers can feel virtuous about purchasing a tube of Tom's toothpaste, right? After all, with its natural ingredients that have never been tested on animals, this company has a forty-year history of being run by a nice couple from Maine . . . well, ahem, until it was recently bought out by Colgate. \u003cp\u003e\u003c\/p\u003e It's difficult to define what makes a company hip and also ethical, but some companies seem to have hit that magic bull's-eye. In this age of consumer activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy. They want an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals--oh, and that makes them feel cool when they use it. Companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? \u003cp\u003e\u003c\/p\u003e In \u003ci\u003eEthical Chic, \u003c\/i\u003e award-winning author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine. She attends a Macworld conference and walks on the factory floors of American Apparel. She visits the wooded headquarters of Timberland, speaks to consumers who drive thirty miles to get their pretzels and plantains from Trader Joe's, and confronts the founders of Tom's of Maine. 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Consistently named one of Fortune magazine's Most Admired Companies, Merck struggles to maintain its reputation for being the most ethical of the big drug makers, refusing to slash research and development budgets in the face of declining profits, falling stock market prices, and questionable accounting. Author Fran Hawthorne, one of the leading journalists covering healthcare, has written an excellent examination of a business paragon with much--needed insight on the cutthroat world of pharmaceuticals. It's a story that will interest the business world as well as consumer and healthcare advocates by detailing the vital issues in medicine and healthcare today. More than just a compelling story of success in a difficult industry, more than simply the biography of one of big business's most recognizable names, The Merck Druggernaut takes a thoughtful look at some of the major issues of our time and the way those issues intertwine with the world of business. 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But as it turns out, the real threat emerges after Russ’s future employer discovers that Miranda was arrested for felony kidnapping seven years earlier – an arrest she’d never bothered to tell Russ about. Miranda tries to explain that she was only helping her best friend, Ronit, in the midst of a nasty divorce and custody battle, take her daughter to visit her parents in Israel. Russ doesn’t see it quite as innocently. In a frantic search to persuade Russ that she’s not a criminal, Miranda either makes the situation worse or exposes other secrets and mysteries. Miranda’s stepfather – who has just revealed to her mother that he’s been having an affair—starts dropping cryptic hints about her biological father. On top of all that, Miranda is arrested again, this time for drunk driving. 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