{"title":"Frances Brassington","description":"\u003cp\u003eDelve into the world of Frances Brassington, where gripping crime fiction meets compelling characters. Perfect for fans of Martina Cole, discover gritty tales of suspense and intrigue that will keep you hooked.\u003c\/p\u003e","products":[{"product_id":"essentials-of-marketing-book-frances-brassington-9780273727644","title":"Essentials of Marketing","description":"Learn the theory and practice of modern marketing with this concise and dependable text. Essentials of Marketing, 3rd edition,by Frances Brassington and Stephen Pettitt, combines theory and practice to equip you with all the information to gain a solid foundation in marketing. The book covers a range of applications in a concise and lively style designed to contain all the information you need to understand on the subject.   The text explores modern industries and markets and how marketers today must respond to situations that demand innovative solutions. Like Brassington's 'Principles of Marketing', this 'essentials' text provides guidance to those looking for a no-nonsense book packed with the crucial knowledge you need to master.   This 3rd edition has been revised with updated content to support you on your learning journey. Benefit from features such as:     New and exciting examples. New Topics essential to modern marketing. Real-world case studies. End-of chapter-questions.   With its range of learning features and concise style, this text is excellent for short introductory courses in marketing.   Organise your students' learning and improve results with the Revel® Edition for this text. The interactive, digital, and mobile learning environment that replaces the traditional printed text and empowers students to actively participate in learning. More than a digital textbook, Revel delivers an engaging blend of author content, media, and assessment. With Revel, students read and practice in one continuous experience — anytime, anywhere, on any device.   If you would like to purchase the Revel® version of this text, search for:   9781292111957 Revel for Essentials of Marketing, Instant Access","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49510278791441,"sku":"GOR006304650","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49554501533969,"sku":"GOR010176601","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49730057208081,"sku":"NGR9780273727644","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50006321529105,"sku":"GOR006081395","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273727648.jpg?v=1750877186"},{"product_id":"essentials-of-marketing-book-frances-brassington-9780273708186","title":"Essentials of Marketing","description":"Provides an introduction to the subject of Marketing for all students taking a short or one-semester marketing module - whatever their background. 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Important information for students:     You need both an access code and a course ID to access MyMarketingLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.            The eagerly awaited third edition of Brassington and Petitt's innovative and creative Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course.           Like Principles of Marketing, this essentials text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response                MyLab and Mastering from Pearson improve results for students and educators. Used by over ten million students, they effectively engage learners at every stage.           MyMarketingLab is a personalised online study and assessment system, which tailors to the unique learning needs of each student. Offering unlimited opportunities for practice and providing relevant and timely feedback, it helps students master key concepts, experience more I Get It moments and ultimately achieve better results.           For students           *    Interactive Mini-Simulations and quizzes - Interactive Mini-Simulations and quizzes place students in a realistic marketing situation, challenging them to make decisions based on marketing concepts and see the impact of the decisions they chose.     *    Self-Study Tools - Multiple learning aids, such as videos, flashcards, and audio study guides can provide your students with the practice they need to master the material.            *    Self-Assessment - MyMarketingLab offers robust self-assessment tests to determine mastery of key content areas. Organized by major section or chapter, these diagnostic tests contain questions that are mapped to the Learning Objectives within the text. This varied assessment program enables students to accurately measure student progress.           For educators          *    Online Assignments, Tests, Quizzes - create homework assignments, quizzes, or tests, and add them to your MyMarketingLab course. Questions can be used from the test bank or you can even upload your own questions.            *    Instructor Support Material. A wealth of instructor support material simplifies and enriches the teaching experience. MyMarketingLab gives you access to text-specific materials including instructor's manuals, test banks, and PowerPoint (R) presentations.           *    Customized Feedback - Since MyMarketingLab calculates and reports test results automatically, instructors can closely monitor student and class progress without investing any additional time.     *    For educator access, contact your Pearson Account Manager. To find out who your Account Manager is, visit www.pearsoned.co.uk\/replocator            This package includes MyMarketingLab, an online homework, tutorial, and assessment system designed with a single purpose in mind; to improve the results of all higher education students, one student at a time. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. 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Essentials of Marketing has all the clarity and academic rigour you expect from Frances Brassington and Stephen Pettitt and retains the classic features of the larger version. Features  A * Strong pedagogy including chapter objectives and summary.  A * A wide selection of vignettes, case studies and examples drawn from a range of industries, organisations and countries, written from a European perspective.  A * End-of-chapter questions to reinforce knowledge.  A * Discussion questions encouraging debate and further research. A * A robust Companion Website at www.booksites.net\/brassington with revision material and both learning and teaching aids for students and lecturers.\"\"  Essentials of Marketing \"is a practical text for undergraduates, postgraduates and practitioners. The text is well positioned for students to cover all the key marketing topics in a concise format. Students will find this text attractive to use with excellent case studies and exercises.\" Cathy Leng, Senior Lecturer: Business Studies, School of Social Sciences, Bath Spa University College. \"\"Essentials of Marketing\" retains all the great qualities of \"Principles of Marketing\" - accessible and well-written, comprehensive coverage of the key issues and up-to-date and appealing examples and cases - but in a more portable, condensed format which will be welcomed by undergraduates and students on short marketing courses alike.\" Dr. Lucy Woodliffe, School of Marketing, Bristol Business School, University of the West of England. \"This cut-down version loses little of its value whilst offering a portable and quick introduction to the most important areas of marketing.\" Cathy Bakewell, Senior Lecturer, The Marketing Group, Manchester Metropolitan University Business School.  \"The daring duo have done it again! This is THE text by which all others are benchmarked.Brassington and Pettitt's \"Essentials of Marketing\" introduces the core concepts of marketing in a concise and digestible format for short course provision.  It's the instant coffee for real coffee lovers. The appeal of this text is the use of stimulating and up-to-date examples and illustrations - these really help students of marketing to gain insight to context and application.\" Jonathan H Deacon, Head of Marketing and Entrepreneurship Subject Group, School of Business and Management, University of Wales College. Dr. Frances Brassington is a Senior Lecturer in Retail Management and Marketing at Oxford Brookes University.  Dr. Stephen Pettitt is Deputy Vice-chancellor of the University of Luton.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49614304608529,"sku":"GOR001389490","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273687859.jpg?v=1750877165"},{"product_id":"principles-of-marketing-book-frances-brassington-9780273605133","title":"Principles of Marketing","description":"Principles of Marketing is a brand new, comprehensive and extremely well written book addressing the modern Marketing Environment and the needs of modern marketeers and marketing students. No other book has the same range of up-to-date cases and references from so many countries and industries. 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