{"title":"Francisco Yus","description":null,"products":[{"product_id":"smartphone-communication-book-francisco-yus-9781032060675","title":"Smartphone Communication","description":"\u003cp\u003eThis book offers a unique model for understanding the cognitive underpinnings, interactions and discursive effects of our evolving use of smartphones in everyday app-mediated communication, from text messages and GIFs to images, video and social media apps.\u003c\/p\u003e\u003cp\u003eAdopting a cyberpragmatics framework, grounded in cognitive pragmatics and relevance theory, it gives attention to how both the particular interfaces of different apps and users’ personal attributes influence the contexts and uses of smartphone communication. The communication of emotions – in addition to primarily linguistic content – is foregrounded as an essential element of the kinds of ever-present paralinguistic and phatic communication that characterises our exchange of memes, GIFs, \"likes,\" and image- and video-based content. Insights from related disciplines such as media studies and sociology are incorporated as the author unpacks the timeliest questions of our digitally mediated age.\u003c\/p\u003e\u003cp\u003eAimed primarily at scholars and graduate students of communication, linguistics, pragmatics, media studies, and sociology of mass media, \u003ci\u003eSmartphone Communication\u003c\/i\u003e traffics in topics that will likewise engage upper-level undergraduate students.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51306082763025,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51306085220625,"sku":"NIN9781032060675","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52588924895505,"sku":"NLS9781032060675","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032060670.jpg?v=1791984243"},{"product_id":"pragmatics-of-internet-humour-book-francisco-yus-9783031319044","title":"Pragmatics of Internet Humour","description":"This book provides a first thorough analysis of internet humour from a cognitive-pragmatic perspective, covering a wide range of discourses that are pervasive online and focusing especially on messaging interactions, social networking sites and memes. Its chapters describe the inferential strategies implemented to turn online coded discourses into meaningful interpretations, which in turn can be devised and manipulated for the sake of humour. Furthermore, and apart from the typical object of pragmatic research (humorous discourses), the book emphasises the importance of the interfaces’ design and of the qualities of the users engaged in humorous interactions (called contextual constraints), additionally highlighting the parallel significance of the various effects, shaped as feelings and emotions, that stem from humorous communication on the internet. In sum, the book delivers a rich and detailed account of humorous internet discourses through dissecting their affordances as a medium,tracking the users’ intentions, and predicting the audiences’ interpretive strategies, with the goal of helping the reader obtain a better understanding of internet humour and its role in today’s online interactions.\u003cbr\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51608024449297,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51608024678673,"sku":"NGR9783031319044","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3031319044.jpg?v=1791631817"},{"product_id":"emoji-pragmatics-book-francisco-yus-9783031737220","title":"Emoji Pragmatics","description":"\u003cp\u003eEmoji is everywhere—on messaging apps, social networking sites, and even in offline media like billboards, films, and printed ads. While there is a substantial existing bibliography on emojis, it often fails to address their functions and interpretations in purely pragmatic terms, specifically focusing on their impact on inferential strategies for both the emojis themselves and accompanying texts. Existing books on this topic tend to focus on the semiotic aspects or visual impact of emojis, rather than their crucial role in interpreting the messaging text or social media post to which they are attached, as well as the way they communicate their own meanings when used in isolation (so-called naked emojis). This book is original in analysing the pragmatic roles that emojis play in online communication, the additional information they convey, and the role of context in their successful interpretation. The book also argues that, despite the apparent differences between words and images, emojis perform similar functions and are inferred in similar ways to words, with the aid of context. Additionally, the book dedicates several chapters to demographic variables (age, gender, ethnic origin, personality, etc.), the role of “interface affordances” in emoji use, and thematic areas where emojis are frequently found: humour, advertising\/marketing, politics, law, and health.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51615173378321,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51615173935377,"sku":"NIN9783031737220","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52648060616977,"sku":"NLS9783031737220","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3031737229.jpg?v=1786960494"},{"product_id":"pragmatics-of-internet-humour-book-francisco-yus-9783031319013","title":"Pragmatics of Internet Humour","description":"This book provides a first thorough analysis of internet humour from a cognitive-pragmatic perspective, covering a wide range of discourses that are pervasive online and focusing especially on messaging interactions, social networking sites and memes.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52689184227601,"sku":"NLS9783031319013","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783031319013.jpg?v=1792005761"},{"product_id":"smartphone-communication-book-francisco-yus-9781032060668","title":"Smartphone Communication","description":"This book offers a unique model for understanding the cognitive underpinnings, interactions and discursive effects of our evolving use of smartphones in everyday app-mediated communication, from text messages and gifs to images, video and social media apps.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":53658718077201,"sku":"NLS9781032060668","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781032060668.jpg?v=1793707871"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-francisco-yus.oembed","provider":"World of Books ","version":"1.0","type":"link"}