{"title":"Frederick G Crane","description":null,"products":[{"product_id":"marketing-for-entrepreneurs-book-frederick-g-crane-9781452230047","title":"Marketing for Entrepreneurs","description":"Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. Business expert and influential author Frederick G. Crane focuses on how to use marketing to find, evaluate, and exploit the right venture opportunity. He then walks students and professionals through the various phases and steps of the marketing process, highlighting what is unique to and effective for entrepreneurial pursuits. Written for existing entrepreneurs and potential entrepreneurs alike, this book guides readers from where they are to where they want to be!","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49561770361105,"sku":"GOR007744833","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50376295285009,"sku":"CIN1452230048G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50383460598033,"sku":"CIN1452230048A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51423998837009,"sku":"CIN1452230048VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":53077474115857,"sku":"GOR014731253","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1452230048.jpg?v=1751019972"},{"product_id":"marketing-for-entrepreneurs-book-frederick-g-crane-9781483391342","title":"Marketing for Entrepreneurs","description":"Provide your students with practical insights, strategies, and tips on how applying marketing concepts can increase the chances of new venture success","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":49972330660113,"sku":"CIN1483391345A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51424365052177,"sku":"CIN1483391345G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52618776576273,"sku":"NLS9781483391342","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1483391345.jpg?v=1751210805"},{"product_id":"marketing-for-entrepreneurs-book-frederick-g-crane-9781412953474","title":"Marketing for Entrepreneurs","description":"One of the primary reasons most often cited for the failure of a new venture is the entrepreneur′s inability to identity and exploit the `right idea′. This is directly connected to the concepts and principles of marketing, specifically: knowing what to produce and knowing what not to produce. Additionally, even if the entrepreneur has the right idea, many experts cite weak marketing efforts (marketing execution) as another reason for venture failure.    Marketing for Entrepreneurs moves beyond the classic 4Ps and demonstrates the application of marketing in an entrepreneurial context. Traditional marketing texts are incapable of addressing marketing concepts directly applicable to the entrepreneur′s unique situation. Furthermore, general entrepreneurship books are also not applicable because they tend to focus on management teams or the development of business plans while failing to address critical marketing dimensions.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50431432294673,"sku":"CIN1412953472VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51398228476177,"sku":"CIN1412953472G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1412953472.jpg?v=1750755519"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-frederick-g-crane.oembed","provider":"World of Books ","version":"1.0","type":"link"}