{"title":"Gabor Rekettye","description":null,"products":[{"product_id":"pricing-the-new-frontier-book-gabor-rekettye-9781910781333","title":"Pricing - The New Frontier","description":"PRICING The New Frontier by G bor REKETTYE and Jonathan LIU underlines the importance of pricing and price management is growing all over the world, primarily due to the turbulent economic situation, accelerating technological development, the saturation of markets and the globalization of competition. All these trends affect the achievement of company objectives, place prices, pricing and price management in a context that differs greatly from what has been known before. At a time when almost continuous change is disrupting nearly all industries and the internet is putting ever more power in the hands of the customer, a book that treats pricing with substance and foresight is a welcome addition to the market. - John R. Schermerhorn, Jr., O'Bleness Professor Emeritus, Ohio University, United States","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49513727459601,"sku":"GOR013665058","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1910781339.jpg?v=1751186458"},{"product_id":"value-creation-4-0-marketing-products-in-the-21st-century-book-gabor-rekettye-9781912997213","title":"Value Creation 4.0 - Marketing Products in the 21st Century","description":"Value Creation 4.0 is a marketing guide to the age of the fourth industrial revolution ('Industry 4.0'). The cyber age of Industry 4.0 represents radical changes in many industrial sectors, in value creation and customers' value judgements. This title draws attention to the situation which poses new challenges and risks for the whole of humanity. The book takes an essentially practice-oriented approach. It does so even at the expense of theory. Researchers usually like to read deep theories, which appeared in scientific journals. The book intends to highlight the importance of the topic, define its conceptual framework and present its practical applications. The book is therefore primarily recommended for practitioners - product, brand and line managers, and so on. The topics of the book together with the supporting exhibits and cases - which also include international dimensions - provide information for them that can help increase their competitiveness. The book can also be very handy in higher education. Whole courses can be built on it, as the book comprises 4 parts and 14 chapters which can provide the basis for lectures. Each part is illustrated with cases, and some of the more than 30 exhibits could be used for the efficient processing of the material and for further reflection.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":53187511353617,"sku":"NIN9781912997213","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781912997213.jpg?v=1772392748"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-gabor-rekettye.oembed","provider":"World of Books ","version":"1.0","type":"link"}