{"title":"Gerald Albaum","description":null,"products":[{"product_id":"international-marketing-and-export-management-book-gerald-albaum-9780201419641","title":"International Marketing and Export Management","description":"As international trade barriers continue to disappear, more small and medium sized companies are gaining access to international markets. For such companies exporting is a central part of the international marketing process.The third edition of this text retains its unique coverage giving students a realistic picture of marketing strategies in the international arena. New features of the third edition include an analysis of the impact of government and politics and the effects of the latest technologies.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49532585083153,"sku":"GOR001717427","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0201419645.jpg?v=1751101275"},{"product_id":"international-marketing-and-export-management-book-gerald-albaum-9780273686347","title":"International Marketing and Export Management","description":null,"brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49632713572625,"sku":"GOR004576147","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273686348.jpg?v=1751164746"},{"product_id":"international-marketing-and-export-management-book-gerald-albaum-9781292016924","title":"International Marketing and Export Management","description":"Albaum, Duerr \u0026amp; Josiassen, International Marketing and Export Management, 8e        International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market.        The eighth edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.       Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area.       Key features include:      A thorough outline of the international environment that firms and consumers find themselves in.  In terms of critical literature this text makes extensive use of truly international marketing theories and models, rather than merely using generic marketing theories and models in an international context.  Comprehensive coverage of international consumer behaviour such as country-of-origin theories and models.  Increased coverage of the service sector.  Greater emphasis on corporate social responsibility and ethics.   The book is ideal for undergraduate and postgraduate students taking modules in International Marketing, Export Marketing, International Trade or International Business.       About the authors   Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico, and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.       Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands, and has extensive consulting business around the globe. He is also Senior Editor of The Journal of International Business and Economy.        Alexander Josiassen is Centre Director at the Department of Marketing, Copenhagen Business School, Denmark. Alexander is also a visiting professor at RMIT University, Australia. He has won several international awards for his research and teaching in the area of international marketing and management. Alexander is a frequent key note speaker at international conferences and consultant of major international corporations.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49730237989137,"sku":"NGR9781292016924","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50243782738193,"sku":"CIN1292016922G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50283180589329,"sku":"GOR007775156","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":52108880281873,"sku":"GOR008235015","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1292016922.jpg?v=1769681337"},{"product_id":"international-marketing-export-management-book-gerald-albaum-9780273743880","title":"International Marketing \u0026 Export Management","description":"International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.    Written in a no-nonsense style, the bookhas been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter.     The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing\/International Trade. It will also be used as a supplementary text on International Business courses.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49864474198289,"sku":"GOR005266732","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50346488791313,"sku":"CIN0273743880G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50790863536401,"sku":"CIN0273743880VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273743880.jpg?v=1750738286"},{"product_id":"international-marketing-and-export-management-book-gerald-albaum-9780273713876","title":"International Marketing and Export Management","description":"This book is suitable for Undergraduates and Postgraduates\/MBA courses in International Marketing, Export Marketing and International Trade.    This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' treatment of technical export details.     This 6th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising, including increased coverage of cultural differences, logistics, supply chain management and the impact of the internet on international marketing and exports.     There is increased coverage of the 2 most important emerging markets of the the 21st century; China and India. New cases from companies including Dell, Unilever and Microsoft help students apply the theory.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50347635048721,"sku":"CIN0273713876G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273713876.jpg?v=1750695418"},{"product_id":"international-marketing-and-export-management-book-gerald-albaum-9780201624045","title":"International Marketing and Export Management","description":"Whilst its orientation stays the same treating international marketing with an exporting slant, this second edition includes: a chapter on non-export modes of entry (eg. investment, licensing, joint venture and other forms of strategic alliances) and improved coverage of EU international marketing. The chapter on the international environment has been divided into two and includes additional material on cultural differences. The discussion on marketing research is covered in more depth and includes material on the organization and control of operations.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51324466299153,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51324468396305,"sku":"CIN0201624044VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0201624044.jpg?v=1751356430"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-gerald-albaum.oembed","provider":"World of Books ","version":"1.0","type":"link"}