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Now including more on systems thinking, evaluation and apps, Hastings and Domegan also introduce the influential new 3Cs model (Containment, Counter-Marketing, Critical Capacity Building).   This book is essential reading for all social marketing, marketing ethics, and marketing and society courses.   Cover Picture: 'La Sardane de la Paix’ by Pablo Picasso. The sardane is a traditional circle dance from Catalonia which has come to symbolise the struggle of ordinary people against oppression, from Napoleon through Hitler and Franco and into the modern era. The individual dancer holds his or her hands in the air in a gesture of autonomy and empowerment, and is able to maintain what would quickly become a tiring stance thanks to the supporting hands of her fellow-dancers. It illustrates the key social marketing lesson that addressing complex social problems, such as climate change or inequalities – as with dictators - requires a combination of individual agency and collective action. It also shows that critical analysis, the questioning and challenging of the current system, lies at the heart of progressive social change, and that good social marketers should be rebels with a cause.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49571309420817,"sku":"GOR009685693","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50199053041937,"sku":"GOR012144849","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1138123838.jpg?v=1751080954"},{"product_id":"social-marketing-book-gerard-hastings-9781032059679","title":"Social Marketing","description":"Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this fourth edition will arm you with:         Fresh content on climate breakdown, inequality and diversity, public health and poverty      The critical capacity to analyse the origins, workings and future of our economic system      Contemporary case studies from around the world demonstrating how change happens      Reflective questions and critical thinking tasks to aid understanding  This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how, then it will help you apply this in a health, social and ecological context. 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It calls on us to rethink and rebel.   The corporate marketing blitz is driven by a simple economic truth: profits depend on demand always exceeding supply. A multi-billion-dollar global industry has therefore been created with the sole aim of turning us into devout consumers. Gerard Hastings invites us to explore alternatives to a system that is threatening our survival. He explores what it is to be human, how marketing can be used to do good rather than harm and the potential of alternative models that empower us to be citizens, not just consumers.  Professionals and students in the business, marketing, public health, environmental and political sectors – as well as concerned citizens who know that business as usual is not an option – will value this accessible guide to what is going wrong with our current business models and how these failings can be addressed.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50195858817297,"sku":"GOR013885208","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50698147627281,"sku":"NGR9781032214641","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52336010592529,"sku":"NLS9781032214641","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032214643.jpg?v=1751142904"},{"product_id":"keith-vaughan-book-gerard-hastings-9780956419958","title":"Keith Vaughan","description":"This publication accompanied the exhibition Keith Vaughan at Osborne Samuel Gallery, a collection of over 100 gouaches, drawings and litographs; many from private collections over the last 20 years.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50278204735761,"sku":"GOR013910115","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/095641995X.jpg?v=1751234512"},{"product_id":"social-marketing-book-gerard-hastings-9781032059662","title":"Social Marketing","description":"Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. 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