{"title":"Gerry Mccusker","description":null,"products":[{"product_id":"talespin-book-gerry-mccusker-9780749442590","title":"Talespin","description":"Gerry McCusker gives us an amusing, yet shocking, peek behind the scenes of 79 real-life public relations disasters from around the globe.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49554040815889,"sku":"GOR001563412","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49886723277073,"sku":"GOR012978527","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/074944259X.jpg?v=1751328045"},{"product_id":"public-relations-disasters-book-gerry-mccusker-9780749445720","title":"Public Relations Disasters","description":"From the top celebrities who have publicly slated their sponsor's products to corporate photocalls that were a disaster waiting to happen,  Talespin entertainingly exposes some of the world's most infamous and also unreported PR disasters, showing how crisis management helped or hindered, including: *Martha Stewart's insider trading scandal *Don Corning breast implants *Starbucks and 9\/11 *7UP's sponsorship of Roy Keane *Coca-Cola and Pepsi - pollution in India *Nestle and Ethiopia's debt *David Beckham v. Alex Ferguson *McDonald's McLibel case *Tony Blair and the David Kelly affair and *the UK royal family. Talespin  features all these, plus many more telling tales from the worlds of politics, sports, music, business, media and big brands.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49724828123409,"sku":"GOR002416340","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0749445726.jpg?v=1751428504"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-gerry-mccusker.oembed","provider":"World of Books ","version":"1.0","type":"link"}