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It outlines the basic theoretical approaches and provides practical examples from a variety of both national and international information and communication campaigns within and across Europe. Public opinion information and campaign strategies in a recent American state election campaign are used to contrast the different perspectives and experiences in the United States.      The handbook concludes by demonstrating how to measure effects, causality and public opinion change to determine what the campaign accomplished. 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Vorbericht tiber das Projekt Objektive und subjektive Staatseffektivitat 135 Peter Steck Der Allgemeinheitsgrad konservativer und progressiver Haltungen - Uberleg- gen im AnschluB an eine faktorenanalytische Studie . . . . . . . . . . . . . . . . . 143 . . Manfred Schneider Postmaterialistische Wertorientierung und Personlichkeit 153 Hans Hermsen Politische Repression an den Hochschulen und ihre Folgen: Versuch einer sozi- psychologischen Interpretation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ., 168 Russel j. 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