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Bringing the book fully up to date with new data and scholarship, this edition covers polls in a fragmented media environment and nontraditional approaches to polling, as well as the use of age cohorts to trace public opinion trends over time.","brand":"WoB","offers":[{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49614392852753,"sku":"GOR012395180","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50390507159825,"sku":"CIN1568028334G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1568028334.jpg?v=1751309377"},{"product_id":"polling-and-the-public-book-herbert-b-asher-9781604266061","title":"Polling and the Public","description":"Asher's central objective - to help students become savvy consumers of polls - has only grown in importance as polling data have become more central to public and civic discourse. 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