{"title":"Iain Brown","description":null,"products":[{"product_id":"mastering-marketing-data-science-book-iain-brown-9781394258710","title":"Mastering Marketing Data Science","description":"\u003cp\u003e\u003cb\u003eUnlock the Power of Data: Transform Your Marketing Strategies with Data Science\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In \u003ci\u003eMastering Marketing Data Science: A Comprehensive Guide for Today's Marketers,\u003c\/i\u003e Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eComprehensive Coverage:\u003c\/b\u003e From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePractical Applications:\u003c\/b\u003e Engage with real-world examples, hands-on exercises in both Python \u0026amp; SAS, and actionable insights to apply in your marketing campaigns.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExpert Guidance:\u003c\/b\u003e Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFuture-Ready Skills:\u003c\/b\u003e Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAccessible Learning:\u003c\/b\u003e Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eMastering Marketing Data Science\u003c\/i\u003e is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49748680933649,"sku":"NGR9781394258710","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52728601149713,"sku":"GOR014602654","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1394258712.jpg?v=1769075603"},{"product_id":"developing-credit-risk-models-using-sas-enterprise-miner-and-sas-stat-book-iain-brown-9781612906911","title":"Developing Credit Risk Models Using SAS Enterprise Miner and SAS\/STAT","description":"Combine complex concepts facing the financial sector with the software toolsets available to analysts. The credit decisions you make are dependent on the data, models, and tools that you use to determine them. Developing Credit Risk Models Using SAS Enterprise Miner and SAS\/STAT: Theory and Applications combines both theoretical explanation and practical applications to define as well as demonstrate how you can build credit risk models using SAS Enterprise Miner and SAS\/STAT and apply them into practice. The ultimate goal of credit risk is to reduce losses through better and more reliable credit decisions that can be developed and deployed quickly. In this example-driven book, Dr. Brown breaks down the required modeling steps and details how this would be achieved through the implementation of SAS Enterprise Miner and SAS\/STAT. Users will solve real-world risk problems as well as comprehensively walk through model development while addressing key concepts in credit risk modeling. The book is aimed at credit risk analysts in retail banking, but its applications apply to risk modeling outside of the retail banking sphere. Those who would benefit from this book include credit risk analysts and managers alike, as well as analysts working in fraud, Basel compliancy, and marketing analytics. It is targeted for intermediate users with a specific business focus and some programming background is required. Efficient and effective management of the entire credit risk model lifecycle process enables you to make better credit decisions. Developing Credit Risk Models Using SAS Enterprise Miner and SAS\/STAT: Theory and Applications demonstrates how practitioners can more accurately develop credit risk models as well as implement them in a timely fashion. This book is part of the SAS Press Program.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50644646461713,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50644646887697,"sku":"GOR008501020","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1612906915.jpg?v=1750763636"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-iain-brown.oembed","provider":"World of Books ","version":"1.0","type":"link"}