{"title":"James E Sallis","description":null,"products":[{"product_id":"research-methods-and-data-analysis-for-business-decisions-book-james-e-sallis-9783030844233","title":"Research Methods and Data Analysis for Business Decisions","description":"\u003cp\u003eThis introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52142132527377,"sku":"NLS9783030844233","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783030844233.jpg?v=1786965676"},{"product_id":"research-methods-and-data-analysis-for-business-decisions-book-james-e-sallis-9783030844202","title":"Research Methods and Data Analysis for Business Decisions","description":"This introductory textbook presents research methods and data analysis tools in non-technical language.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52533536424209,"sku":"NLS9783030844202","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783030844202.jpg?v=1760665191"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-james-e-sallis.oembed","provider":"World of Books ","version":"1.0","type":"link"}