{"title":"James Lang","description":null,"products":[{"product_id":"researching-ux-user-research-book-james-lang-9780995382633","title":"Researching UX: User Research","description":"\u003cp\u003eHow well do you \u003cem\u003ereally\u003c\/em\u003e know your users? With properly conducted user research, you can discover what really makes your audience tick. This practical guide will show you, step-by-step, how to gain proper insight about your users so that you can base design decisions on solid evidence. You'll not only learn the different methodologies that you can employ in user research, but also gain insight into important set-up activities, such as recruiting users and equipping your lab, and acquire analysis skills so that you can make the most of the data you've gathered. And finally, you'll learn how to communicate findings and deploy evidence, to boost your design rationale and persuade skeptical colleagues.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eDesign your research\u003c\/li\u003e\n\u003cli\u003eCost justify user research\u003c\/li\u003e\n\u003cli\u003eRecruit and incentivise users\u003c\/li\u003e\n\u003cli\u003eDiscover how to run your research sessions\u003c\/li\u003e\n\u003cli\u003eAnalyze your results\u003c\/li\u003e\n\u003cli\u003eReporting on results and acting in your findings\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49655505813777,"sku":"GOR012391264","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49754862453009,"sku":"GOR013775078","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51011258777873,"sku":"NIN9780995382633","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0995382638.jpg?v=1750982272"},{"product_id":"devil-s-bagpipe-book-james-lang-9781962639422","title":"The Devil's Bagpipe","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50990914371857,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":50990915158289,"sku":"NIN9781962639422","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51722428350737,"sku":"CIN1962639428G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52486087180561,"sku":"NLS9781962639422","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1962639428.jpg?v=1750966659"},{"product_id":"inside-development-in-latin-america-book-james-lang-9780807841952","title":"Inside Development in Latin America","description":"This optimistic view of three Latin American countries describes community health programs and rural extension projects through the people who do the work. They explain how credit is organized, describe the routines at health posts, and discuss crops and cooperatives. Here is powerful evidence of what can be accomplished when community-based development focuses on people and their everyday problems. Lang argues that local development is affordable, realistic, and irreplacable.  A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52341594292497,"sku":"NLS9780807841952","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53186050982161,"sku":"NIN9780807841952","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780807841952.jpg?v=1763223169"},{"product_id":"feeding-a-hungry-planet-book-james-lang-9780807845936","title":"Feeding a Hungry Planet","description":"Rice is the food crop the world depends on most. In Feeding a Hungry Planet , James Lang demonstrates how research has benefited rice growers and increased production. He describes the life cycle of a rice crop and explains how research is conducted and how the results end up growing in a farmer's field. Focusing on Asia and Latin America, Lang explores lowland and upland rice systems, genetics, sustainable agriculture, and efforts to narrow the gap between yields at research stations and those on working farms. Ultimately, says Lang, the ability to feed growing populations and protect fragile ecologies depends as much on the sustainable on-site farm technologies as on high-yielding crop varieties. Lang views agriculture as a chain of events linking the farmer's field with the scientist's laboratory, and he argues that rice cultivation is shaped by different social systems, cultures, and environments. Describing research conducted by the International Rice Research Institute in the Philippines and by the International Center for Tropical Agriculture in Colombia, he shows how national programs tailor research to their own production problems. According to Lang, the interaction of research programs, practical problem solving, and local extension efforts suggests a new model for international development.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52592732045585,"sku":"NLS9780807845936","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780807845936.jpg?v=1761066495"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-james-lang.oembed","provider":"World of Books ","version":"1.0","type":"link"}