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The principle driving this transformation is called biomimicry, and Harman shares a wide range of examples of how we're borrowing from natural models to invent profitable, green solutions to pressing industrial challenges.   Aimed at a business audience, aspiring entrepreneurs, environmentalists and general science readers, The Shark's Paintbrush reflects a force of change in the new global economy that does more than simply gratify human industrial ambition; it teaches us how to live in harmony with nature and opens bright opportunities for a better future.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49570133311761,"sku":"GOR006697172","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49653184430353,"sku":"GOR012044171","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":52470395175185,"sku":"GOR011581338","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":53530477429009,"sku":"GOR014955927","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1857886054.jpg?v=1750767931"},{"product_id":"shark-s-paintbrush-book-jay-harman-9781935952848","title":"The Shark's Paintbrush","description":"In a world of depleted natural resources, entrepreneurs and scientists are turning to nature to find inspiration for future products, and to build them in a way that is more energy and cost-efficient, and\u003cbr\u003efriendlier to the environment. 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