{"title":"Jean-Manuel Izaret","description":"\u003cp\u003eDelve into the insightful works of Jean-Manuel Izaret, exploring the realms of business strategy and leadership. Perfect for those seeking practical wisdom and a fresh perspective on corporate challenges. Start browsing now!\u003c\/p\u003e","products":[{"product_id":"game-changer-book-jean-manuel-izaret-9781394190584","title":"Game Changer","description":"The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers.  In their new book Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices.  But more than that, the Hexagon will change the way you think about and talk about pricing. The current conversation around pricing – as expressed through economics textbooks, Excel spreadsheets, political discourse, and educated guesswork – makes it easy to believe that pricing is nothing more than a technical, tactical and, for most people, boring game of numbers. Game Changer changes that conversation bysharing stories and research that bring the Hexagon and its seven pricing games to life.  With research from BCG’s Bruce Henderson Institute and real-world examples from the world's most influential companies, the authors and their colleagues at BCG define pricing strategy as a business leader’s or business owner’s conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them.  Discover how you can create and implement a winning pricing strategy that changes the trajectory of your business, your market, and even society.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49752080384273,"sku":"NGR9781394190584","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49758008836369,"sku":"CIN1394190581VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50272712851729,"sku":"GOR013907668","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50379251024145,"sku":"CIN1394190581G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":53195784814865,"sku":"NIN9781394190584","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":53302599254289,"sku":"GOR014851347","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1394190581.jpg?v=1750986798"},{"product_id":"game-changer-book-jean-manuel-izaret-9781038707796","title":"Game Changer","description":"More and more leaders in the last few years have challenged their own pricing models, invested in price optimization, and confronted disruptive event after disruptive event, from the pandemic to inflation to supply chain constraints. But without an overarching pricing strategy ? and the structured framework to derive and support it ? these leaders have often overlooked opportunities to shape their markets to their advantage. The book is aimed at senior executives and business leaders who understand that pricing is a powerful lever, yet feel it is hard to act on. It offers the pricing strategies and tactics most leaders lack, with a logical, practical framework called The Pricing Triangle that will enable them to provide strategic pricing guidance to their functional teams with greater confidence, speed, and efficiency. The Triangle draws its shape from the need for companies to coordinate pricing decisions across three sets of three drivers: Inputs: Costs, competitors? prices, and most importantly, the value the company creates for customers Customer Behavior: Elasticity, price discrimination, and game theory Market forces: Commoditization, innovation, and market consolidation. The Strategic Pricing Triangle elevates the development of pricing strategy to the same level as other key strategies within the company.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52483268280593,"sku":"NLS9781038707796","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781038707796.jpg?v=1759854468"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-jean-manuel-izaret.oembed","provider":"World of Books ","version":"1.0","type":"link"}