{"title":"Jean Noel Kapferer","description":null,"products":[{"product_id":"strategic-brand-management-book-jeannoel-kapferer-9780749420697","title":"Strategic Brand Management","description":"An in-depth account of aspects of brand management, dealing with the concept and practice of brand management in its totality. Examples and case studies are given throughout of brands across the world, paying particular attention to the development of global brands. This second edition is fully updated to take account of recent developments.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49537955004689,"sku":"GOR001383368","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50575056011537,"sku":"CIN0749420693G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50960975462673,"sku":"CIN0749420693VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0749420693.jpg?v=1751440418"},{"product_id":"strategic-brand-management-book-jean-noel-kapferer-9780029170458","title":"Strategic Brand Management","description":null,"brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50012929982737,"sku":"CIN0029170451VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50342382371089,"sku":"CIN0029170451G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51323800846609,"sku":"CIN0029170451A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51841210319121,"sku":"GOR003979371","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0029170451.jpg?v=1750842781"},{"product_id":"rumors-book-jean-noel-kapferer-9781412851558","title":"Rumors","description":"Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors communicated by word-of-mouth made and shattered reputations, and set off riots and wars. Yet contrary to predictions, rumors continue to thrive, in spite of and parallel to mass media.  What accounts for the puzzling persistence and continuing significance of this little-studied social phenomenon? Jean-No;el Kapferer examines the theory and practice of rumors, focusing on specific areas such as entertainment, criminal behavior, business and finance, and politics. He describes the kinds of conditions that give birth to rumors, why we believe them, and the hidden messages they convey. Kapferer points out that rumors frequently serve useful social purposes and present rich examples. He speculates about how rumors can be controlled, changed, and prevented.  Drawing upon contributions of disciplines ranging from psychology to history, and integrating the insights of Europeans with the latest work of American researchers, this is the most comprehensive examination of rumors, gossip, and urban legends yet published. Translated into nine languages, this edition was updated with advances in theory and research since the book's original French publication in 1987. Its brisk, accessible style makes the book of interest to psychologists, economists, political scientists, sociologists, and folklore analysts, as well as the general reader who is curious about the origins of this fascinating social phenomenon.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52401111400721,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52401112023313,"sku":"NLS9781412851558","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781412851558.jpg?v=1758753668"},{"product_id":"advances-in-luxury-brand-management-book-jeannol-kapferer-9783319511269","title":"Advances in Luxury Brand Management","description":"Presenting some of the most significant research  on the modern understanding of luxury, this edited collection of articles from the Journal of  Brand Management explores the complex relationships consumers tie with  luxury, and the unique characteristics  of luxury brand management.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52532387643665,"sku":"NLS9783319511269","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783319511269.jpg?v=1760660689"},{"product_id":"rumors-book-jean-noel-kapferer-9780887383250","title":"Rumors","description":"Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors communicated by word-of-mouth made and shattered reputations, and set off riots and wars. Yet contrary to predictions, rumors continue to thrive, in spite of and parallel to mass media.  What accounts for the puzzling persistence and continuing significance of this little-studied social phenomenon? Jean-No;el Kapferer examines the theory and practice of rumors, focusing on specific areas such as entertainment, criminal behavior, business and finance, and politics. He describes the kinds of conditions that give birth to rumors, why we believe them, and the hidden messages they convey. Kapferer points out that rumors frequently serve useful social purposes and present rich examples. He speculates about how rumors can be controlled, changed, and prevented.  Drawing upon contributions of disciplines ranging from psychology to history, and integrating the insights of Europeans with the latest work of American researchers, this is the most comprehensive examination of rumors, gossip, and urban legends yet published. Translated into nine languages, this edition was updated with advances in theory and research since the book's original French publication in 1987. Its brisk, accessible style makes the book of interest to psychologists, economists, political scientists, sociologists, and folklore analysts, as well as the general reader who is curious about the origins of this fascinating social phenomenon.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52675526000913,"sku":"NLS9780887383250","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52740505075985,"sku":"NIN9780887383250","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780887383250.jpg?v=1762302108"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-jean-noel-kapferer.oembed","provider":"World of Books ","version":"1.0","type":"link"}