{"title":"Jenni Romaniuk","description":null,"products":[{"product_id":"building-distinctive-brand-assets-book-jenni-romaniuk-9780190311506","title":"Building Distinctive Brand Assets","description":"Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets.   Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49514337632529,"sku":"GOR009222274","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49726756913425,"sku":"NGR9780190311506","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":49773997097233,"sku":"CIN0190311509G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50467023356177,"sku":"GOR010816888","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50957141541137,"sku":"GOR014145299","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":50999580524817,"sku":"NIN9780190311506","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51611863744785,"sku":"GOR009440310","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ LIKE_NEW \/ SBYB","offer_id":52888700190993,"sku":"CIN0190311509LN","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53252674257169,"sku":"CIN0190311509VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0190311509.jpg?v=1772036253"},{"product_id":"how-brands-grow-2-revised-edition-book-jenni-romaniuk-9780190330026","title":"How Brands Grow 2 Revised Edition","description":"This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49727716426001,"sku":"CIN0190330023G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49739892064529,"sku":"NGR9780190330026","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":50999581901073,"sku":"NIN9780190330026","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51067605877009,"sku":"CIN0190330023VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51683783672081,"sku":"GOR012403123","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52109305250065,"sku":"GOR012790550","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52719355986193,"sku":"GOR014596861","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ LIKE_NEW \/ SBYB","offer_id":52888705106193,"sku":"CIN0190330023LN","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53346919252241,"sku":"CIN0190330023A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0190330023.jpg?v=1776767125"},{"product_id":"better-brand-health-book-jenni-romaniuk-9780190340902","title":"Better Brand Health","description":"This book is scientifically backed to boost your brand health.Featuring insights into key metrics and quality trackers, this book is the perfect resource to help anyone in any position improve their performance evaluation. Covering everything from bigger picture strategic framework to the nitty gritty of attribute wording, this book has something for everyone regardless of experience.Focusing on essential components of brand health tracking such as Brand Awareness and Brand Attitude, as well as newer metrics of Mental Availability, Better Brand Health combines science-based theory and professional best practice to give you the knowledge and tools needed to excel. This book consolidates research and development from the author's own academic publishing and incorporates them into the 'How Brands Grow' world to help you achieve more reliable and robust KPIs.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49743238725905,"sku":"NGR9780190340902","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51295239995665,"sku":"GOR013023956","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53381724078353,"sku":"CIN0190340908VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0190340908.jpg?v=1772035831"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-jenni-romaniuk.oembed","provider":"World of Books ","version":"1.0","type":"link"}