{"title":"Jesper Falkheimer","description":null,"products":[{"product_id":"strategic-communication-book-jesper-falkheimer-9781138657038","title":"Strategic Communication","description":"Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations.  This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems.  The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50329397723409,"sku":"GOR009015315","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51323231764753,"sku":"CIN1138657034G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52979305840913,"sku":"CIN1138657034VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1138657034.jpg?v=1751016442"},{"product_id":"strategic-communication-book-jesper-falkheimer-9780367769291","title":"Strategic Communication","description":"This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.  Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout.  After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":50698269425937,"sku":"NGR9780367769291","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51001677512977,"sku":"NIN9780367769291","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52428078940433,"sku":"NLS9780367769291","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53473005633809,"sku":"GOR014935715","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367769298.jpg?v=1750781888"},{"product_id":"strategic-communication-book-jesper-falkheimer-9780367769260","title":"Strategic Communication","description":"This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.  Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout.  After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51225381011729,"sku":"NIN9780367769260","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52431965356305,"sku":"NLS9780367769260","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367769263.jpg?v=1751006185"},{"product_id":"conducting-narratives-book-jesper-falkheimer-9781032554587","title":"Conducting Narratives","description":"How can the strategic direction for an organization be supported and communicated if planning, and even strategies, are no longer sufficient options in the age of complexity? In this book it is argued that sense-making communication defines contemporary societies and organizations in a world where narratives and the ability to engage in strategic improvisation are crucial. In the book, new and old ideas about communication and management are integrated into a framework rooted in the humanities and fine arts. The result is a new conceptual mindset for management which claims that jazz music, narrative theory, and improvisational theatre have more to offer to the development of organizations than traditional managerial models.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51597763838225,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51597763969297,"sku":"NGR9781032554587","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032554584.jpg?v=1751333749"},{"product_id":"conducting-narratives-book-jesper-falkheimer-9781032554594","title":"Conducting Narratives","description":"How can the strategic direction for an organization be supported and communicated if planning, and even strategies, are no longer sufficient options in the age of complexity? In this book it is argued that sense-making communication defines contemporary societies and organizations in a world where narratives and the ability to engage in strategic improvisation are crucial. In the book, new and old ideas about communication and management are integrated into a framework rooted in the humanities and fine arts. The result is a new conceptual mindset for management which claims that jazz music, narrative theory, and improvisational theatre have more to offer to the development of organizations than traditional managerial models.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51597764133137,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51597764428049,"sku":"NGR9781032554594","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032554592.jpg?v=1751111930"},{"product_id":"strategic-communication-book-jesper-falkheimer-9781041002000","title":"Strategic Communication","description":"This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.  Readers will gain practical knowledge and theoretical understanding of strategic communication through the book's updated content, including an extended chapter on crisis communications with integrated coverage of disinformation and a chapter on internal communication. The text offers new material on cognitive persuasion mechanisms and artificial intelligence applications, while providing an enhanced global perspective with fresh case studies from a broader range of regions. Learning is facilitated through improved tools, including practical examples, key points summaries, and reflective questions and exercises. This approach enables readers to define strategic communication as both an academic field and a professional practice, apply relevant theories to real communication problems, and develop practical skills for implementation.  This book is primarily designed for undergraduate students studying Strategic Communication, Corporate Communications, Public Relations, Media and Communication Studies, and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":52503947215121,"sku":"NGR9781041002000","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":53468866117905,"sku":"NLS9781041002000","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781041002000.jpg?v=1774640731"},{"product_id":"strategic-communication-book-jesper-falkheimer-9781041002062","title":"Strategic Communication","description":"This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.  Readers will gain practical knowledge and theoretical understanding of strategic communication through the book's updated content, including an extended chapter on crisis communications with integrated coverage of disinformation and a chapter on internal communication. The text offers new material on cognitive persuasion mechanisms and artificial intelligence applications, while providing an enhanced global perspective with fresh case studies from a broader range of regions. Learning is facilitated through improved tools, including practical examples, key points summaries, and reflective questions and exercises. This approach enables readers to define strategic communication as both an academic field and a professional practice, apply relevant theories to real communication problems, and develop practical skills for implementation.  This book is primarily designed for undergraduate students studying Strategic Communication, Corporate Communications, Public Relations, Media and Communication Studies, and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":52503953244433,"sku":"NGR9781041002062","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":53468843671825,"sku":"NLS9781041002062","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781041002062.jpg?v=1773317799"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-jesper-falkheimer.oembed","provider":"World of Books ","version":"1.0","type":"link"}