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By including the right keywords and formatting you have the ability to rank on page one of Google and the other search engines, meaning increased revenue. Sounds good, right? To get that coveted first page result, though, it takes time, research and effort on your part. The first step? Understanding what it is exactly that you need to do to create effective content. This book will show you how to do just that, and more!Jessica Ainsworth, Founder of the digital marketing agency Pendragon Consulting, LLC, has years of experience on helping businesses expand their reach into new pools of potential customers. She has a strong background in research and analytics and has turned that into a passion for marketing. Through easy-to-follow tips, The Beginner's Guide to Content Marketing gives you the tools to provide valuable and relevant information to your potential customers and get traffic that will convert to sales while doing so. In this book, you'll discover: ?What Content Marketing is?How to define a Target Audience?SEO Basics?How to blog effectively?How to create and use Lead Magnets?How to create and use Landing Pages?About Infographics?The potential of Podcasts?What Videos can do for your business?About Social Media in Content Marketing?How to create an Effective Content Marketing Strategy?And more!","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49525910765841,"sku":"GOR013042069","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51330262466833,"sku":"CIN1735688525G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":53080777556241,"sku":"NIN9781735688527","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1735688525.jpg?v=1751410857"},{"product_id":"beginner-s-guide-to-seo-book-jessica-ainsworth-9781735688589","title":"The Beginner's Guide to SEO","description":"Do you want to learn how to be a SEO wizard?Have you heard the saying The best place to hide a dead body is page two of Google? It's true  If your website isn't on page one, you may as well be on the digital struggle bus. Page one however can help your website achieve greater visibility for people who may actually convert to clients. SEO stands for search engine optimization, which is the process of optimizing your website to rank higher in the search results. For instance, when you query Google for a particular set of keywords, does your website rank on page one? Page two? Further back?If you like to learn more about this subject, The Beginner's Guide to SEO. Is THE book for you Inside, you'll discover: -What SEO really is.-How to implement SEO on your own website.-What on-side, off-side, and technical SEO is.-The perks of going through chemotherapy (besides getting well )-If you can manage technical SEO without a developer?-What Google Search Console is and how it works.-How to run a SEO audit-How not to kill your SEO when rebranding.-And more.This SEO guidebook is arranged in three parts that in turn, follows the same path to keep things clear for readers.Get The Beginner's Guide to SEO today","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50337768964369,"sku":"CIN1735688584G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51049135505681,"sku":"NIN9781735688589","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51357505323281,"sku":"CIN1735688584VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1735688584.jpg?v=1751377565"},{"product_id":"beginner-s-guide-to-fb-advertising-book-jessica-ainsworth-9781735688503","title":"The Beginner's Guide to FB Advertising","description":null,"brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":53010447663377,"sku":"NIN9781735688503","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781735688503.jpg?v=1767996480"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-jessica-ainsworth.oembed","provider":"World of Books ","version":"1.0","type":"link"}