{"title":"Jim Penman","description":"\u003cp\u003eDelve into the entrepreneurial wisdom of Jim Penman, founder of Jim’s Group. Discover practical business advice and inspiring stories from a self-made success. Perfect for aspiring business owners.\u003c\/p\u003e","products":[{"product_id":"every-customer-a-raving-fan-book-jim-penman-9780646912523","title":"Every Customer a Raving Fan","description":null,"brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49516363219217,"sku":"GOR013736393","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0646912526.jpg?v=1750816064"},{"product_id":"biohistory-book-jim-penman-9781443871303","title":"Biohistory","description":"Western civilisation is on a path to destruction. In coming decades, economies will shrink, democracy will retreat and nations crumble. The long-term result will be grinding poverty, superstition and disease. This isn't scaremongering - it is science. In Biohistory: The Decline and Fall of the West, Dr. Jim Penman, PhD, details a revolutionary new theory about why civilizations collapse. For the first time, Penman directly links human biology with the rise and fall of civilisations - a cataclysmic relationship that brought the Romans, the ancient Greeks and all other Empires to their knees. Based on pioneering scientific research, Penman reveals the deadly, invisible forces at play across human and animal history - and why the West will be the next victim. Biohistory makes use of the latest findings in epigenetics, the study of how the environment affects our genes. Presented in easy-to-digest language, it draws on history, biology, anthropology and economics to explain the real drivers of social change and how evolutionary mechanisms designed to adapt animal social behaviour to changing food conditions determine the fate of civilisation. The West's only hope of avoiding catastrophe lies with the biological sciences, but is it already too late to change the course of history?","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49533243556113,"sku":"GOR006636902","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49649759584529,"sku":"GOR009698302","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49756499509521,"sku":"CIN1443871303G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50184163295505,"sku":"CIN1443871303VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1443871303.jpg?v=1750826441"},{"product_id":"biohistory-book-jim-penman-9781443871655","title":"Biohistory","description":"Biohistory is a revolutionary new theory that explores the biological and behavioural underpinnings of social change, including the rise and fall of civilisations. Informed by significant research into the physiological basis of behaviour conducted by author Dr. Jim Penman and a team of scientists at RMIT University and the Florey Institute in Melbourne, Australia, Biohistory examines how a complex interplay between culture and biology has shaped civilisations from the Roman Empire to the modern West. Penman proposes that historical changes are driven by changes in the prevailing temperament of populations, based on physiological mechanisms that adapt animal behaviour to changing food conditions. It details the history of human society by mapping the effects of these epigenetic changes on cultures, and on historical tipping points including wars and revolutions. It shows how laboratory studies can be used to explain broad social and economic changes, including the fortunes of entire civilizations. The author's shocking conclusion is that the West is in terminal and inevitable decline, and that its only hope may lie with the biological sciences. Drawing on the disciplines of history, biology, anthropology and economics, Biohistory is the first theory of society that can be tested with some rigour in the laboratory. It explains how environment, cultural values and childrearing patterns determine whether societies prosper or collapse, and how social change can be both predicted-and potentially-through biochemistry.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50835078119697,"sku":"GOR014090925","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51417038291217,"sku":"CIN1443871656G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1443871656.jpg?v=1750795070"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-jim-penman.oembed","provider":"World of Books ","version":"1.0","type":"link"}