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Poich  non esistono regole per l'ideazione e la produzione di firme, esse sono altamente individualizzate in base al progetto mentale di ogni persona. Spesso formulata deliberatamente, la firma di una persona funge da marchio di fabbrica. La firma pu  essere scritta come una forma illeggibile o come una serie di lettere chiaramente decifrabili che indicano chiaramente il nome della persona. In molti casi non hanno alcuna somiglianza con il nome dello scrivente, ma sono semplicemente segni di riconoscimento. In ogni caso, la loro costruzione ed esecuzione sono relativamente stabili e le loro caratteristiche sono prodotte pi  o meno inconsciamente. 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How can you get more traction with your ideas and see them through to fruition? As with so many things in life, half the battle is knowing what questions to ask. In this book, serial entrepreneur and business professor Jim Price illustrates a simple, yet powerful framework known as the Launch Lens. Price’s method leads innovators through a structured process to clearly define and communicate their concept, distinguish the good ideas from the not-so-good, and lay the cornerstones of the startup planning process.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Launch Lens\u003c\/i\u003e is comprised of twenty critical questions or Focal Points, organized according the classic new-business planning categories: problem, solution, market, business model, marketing and sales, finance, capital, and team. The book leads readers through explanations of how to address each question, illustrated by useful examples, tips, and red flags. 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