{"title":"Jim Sterne","description":null,"products":[{"product_id":"social-media-metrics-book-jim-sterne-9780470583784","title":"Social Media Metrics","description":"The only guide devoted exclusively to social media metrics  Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.   While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:     Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired   Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49598081859857,"sku":"GOR003686665","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49652622852369,"sku":"GOR006224619","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49891437379857,"sku":"CIN0470583789G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52453330878737,"sku":"NLS9780470583784","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52735400509713,"sku":"NIN9780470583784","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470583789.jpg?v=1751103949"},{"product_id":"world-wide-web-marketing-book-jim-sterne-9780471315612","title":"World Wide Web Marketing","description":"This text should provide the information marketing managers, advertising professionals, and publicists need to understand how the Web can benefit their organization. The author takes classic marketing principles and applies them to Web strategies.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49611286905105,"sku":"GOR001895737","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49801177334033,"sku":"CIN0471315613VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471315613.jpg?v=1750697506"},{"product_id":"web-metrics-book-jim-sterne-9780471220725","title":"Web Metrics","description":"In the wake of the dot-com crash, corporations recognize more than ever the need to measure and analyze the information gathered from their Web sites. The evolution of Web measurement has brought a wealth of tools and techniques that can determine if and how a Web site is providing business value to it owners.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49639313080593,"sku":"GOR003799402","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49797882151185,"sku":"CIN0471220728G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50519004971281,"sku":"GOR001679453","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":53136730554641,"sku":"GOR014767837","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471220728.jpg?v=1751260829"},{"product_id":"artificial-intelligence-for-marketing-book-jim-sterne-9781119406334","title":"Artificial Intelligence for Marketing","description":"A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the \"need-to-know\" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.   Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:     Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing   Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49731185148177,"sku":"NGR9781119406334","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50371301245201,"sku":"CIN1119406331G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50899615285521,"sku":"GOR009188720","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51019942527249,"sku":"NIN9781119406334","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51511539892497,"sku":"CIN1119406331VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52149579809041,"sku":"NLS9781119406334","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53615342321937,"sku":"GOR012969460","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1119406331.jpg?v=1751334476"},{"product_id":"customer-service-on-the-internet-book-jim-sterne-9780471155065","title":"Customer Service on the Internet","description":"Many companies have realized that they can substantially reduce the cost of their customer service operations by shifting from telephone-based support to Internet-based support while maintaining the high quality of their support. Explaining the latest methods in Web customer support, this text is intended for customer support managers, marketing directors, and other middle managers who must determine their company's Internet strategy. It covers the technical and strategic issues, provides a cost\/benefit analysis, and makes recommendations as to what type of information a company should make available and in what form. Other topics covered include: managing your corporation's image; managing the look and function of your Web site to encourage customer interaction; organizing your information and making it readily available; and managing online forums and answering customer questions.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49810502779153,"sku":"CIN0471155063G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471155063.jpg?v=1750910956"},{"product_id":"world-wide-web-marketing-book-jim-sterne-9780471128434","title":"World Wide Web Marketing","description":"The World Wide Web (WWW) is the graphical, multimedia part of the Internet. This guide has been designed for business managers who are seeking the potential of the WWW for marketing and other purposes. There are interviews throughout the text which cover such issues as corporate identity, finding customers, selling products, providing customer service, and measuring the success of a Web site. The text also covers security and intellectual property issues.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50353681301777,"sku":"CIN0471128430G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471128430.jpg?v=1751103020"},{"product_id":"the-devil-s-data-dictionary-by-jim-sterne-2015-05-03-book-jim-sterne-9780978940478","title":"The Devil's Data Dictionary by Jim Sterne (2015-05-03)","description":null,"brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50479513960721,"sku":"GOR009906829","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50719638225169,"sku":"CINB01FEKE04CVG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51695734358289,"sku":"CINB01FEKE04CG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/B01FEKE04C.jpg?v=1751140897"},{"product_id":"what-makes-people-click-book-jim-sterne-9780789712356","title":"What Makes People Click","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53270163882257,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53270163915025,"sku":"GOR003053314","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780789712356.jpg?v=1774021135"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-jim-sterne.oembed","provider":"World of Books ","version":"1.0","type":"link"}