{"title":"Joanna Hutchins","description":null,"products":[{"product_id":"chinafy-book-joanna-hutchins-9789815044508","title":"Chinafy","description":"Western business leaders make two key assumptions about China: that China is always copying the West, and that the West is the seat of innovation. The truth is surprising: China is both copying and innovating, and while Western businesses are busy looking for the next new thing, China is rapidly iterating on what’s already been done and pushing ahead. While businesses in the West are getting disrupted and left behind, the savvy leaders among them can learn, innovate, and excel – by copying China’s playbook!  Chinafy distils the key lessons from China to unlock business potential anywhere in the world. These lessons serve as catalysts for how to “Chinafy” innovation for growth. Taking a deep dive into the workings of China’s most successful brands – from Haier to ByteDance – author Joanna Hutchins reveals what it takes to get ahead in the world of business and innovation.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49747299565841,"sku":"NGR9789815044508","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9815044508.jpg?v=1750936541"},{"product_id":"social-commerce-martech-book-joanna-hutchins-9789815113822","title":"Social Commerce \u0026 MarTech","description":"In today's digital age, social media has become an integral part of our lives, from sharing photos and staying in touch with friends to discovering new products and services. But what if social media could do more than just connect us with others? What if it could also revolutionise the way we shop? This is Social Commerce. This revelatory book delves into the cutting-edge innovations at the convergence of social media, technology and the marketplace. To survive and thrive, businesses are finding ingenious ways to leverage technology to deliver more personalised, relevant, and engaging experiences for customers, while also respecting their privacy and data rights. From shoppable posts to virtual influencers to AI-powered consumer insights, social commerce is poised to be a key frontier for MarTech (marketing technology), and a critical success factor for the brands of the future. The Future of Work is a game-changing collection of business books that explore the rapidly evolving landscape of work today.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51731759038737,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51731759071505,"sku":"NIN9789815113822","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9815113828.jpg?v=1750936546"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-joanna-hutchins.oembed","provider":"World of Books ","version":"1.0","type":"link"}