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And once you see it - women being overlooked, interrupted, their ideas credited to men - it's impossible to ignore.   But it needn't be this way.  Diving deep into the wide range of government initiatives, corporate experiments and social science research Joanne Lipman offers fascinating new revelations about the way men and women work culled from the Enron scandal, from brain research, from transgender scientists and from Iceland's campaign to 'feminise' an entire nation. Packed with fascinating and entertaining examples - from the woman behind the success of Tupperware to how Google reinvented its hiring process - WIN WIN is a rallying cry to both men and women to finally take real steps towards closing the gender gap.    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Instead, she uses data, reams of it, to expose how the system is rigged against women. She then calls for men to join the fight to make the workplace more equal' SUNDAY TIMES STYLE MAGAZINE   Women spend their working lives adapting to an environment set up for men, by men: from altering the way they speak to changing the clothes they wear to power posing. But still the gender gap persists. And once you see it - women being overlooked, interrupted, their ideas credited to men - it's impossible to ignore.   But it needn't be this way.  Diving deep into the wide range of government initiatives, corporate experiments and social science research Joanne Lipman offers fascinating new revelations about the way men and women work culled from the Enron scandal, from brain research, from transgender scientists and from Iceland's campaign to 'feminise' an entire nation. 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What comes next?\u003c\/strong\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003cstrong\u003eGoing beyond the message of \u003cem\u003eLean In\u003c\/em\u003e and \u003cem\u003eThe Confidence Code\u003c\/em\u003e, Joanne Lippman, Gannett's Chief Content Officer, offers solutions to help professionals solve gender gap issues and achieve parity at work in this inclusive and realistic handbook. Newly updated by the author to include a cheat sheet for taking positive action now, this timely, essential book also offers tools for having tough--but necessary--discussions. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCompanies with more women in senior leadership perform better by virtually every financial measure, and women employees help boost creativity and can temper risky behavior--such as the financial gambles behind the 2008 economic collapse. Yet in the United States, ninety-five percent of Fortune 500 chief executives are men, and women hold only seventeen percent of seats on corporate boards. More men are reaching across the gender divide, genuinely trying to reinvent the culture and transform the way we work together. Despite these good intentions, fumbles, missteps, frustration, and misunderstanding continue to inflict real and lasting damage on women's careers.\u003c\/p\u003e\u003cp\u003eWhat can the Enron scandal teach us about the way men and women communicate professionally? How does brain circuitry help explain men's fear of women's emotions at work? Why did Kimberly Clark blindly have an all-male team of executives in charge of their Kotex tampon line? In \u003cem\u003eThat's What She Said\u003c\/em\u003e, veteran media executive Joanne Lipman raises these intriguing questions and more to find workable solutions that individual managers, organizations, and policy makers can employ to make work more equitable and rewarding for all professionals.\u003c\/p\u003e\u003cp\u003eFilled with illuminating anecdotes, data from the most recent relevant studies, and stories from Lipman's own journey to the top of a male-dominated industry, \u003cem\u003eThat's What She Said\u003c\/em\u003e is a book about success that persuasively shows why empowering women as true equals is an essential goal for us all--and offers a roadmap for getting there.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51216002416913,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51216004743441,"sku":"CIN153850104XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51216005464337,"sku":"CIN153850104XVG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/153850104X.jpg?v=1750761471"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-joanne-lipman.oembed","provider":"World of Books ","version":"1.0","type":"link"}