{"title":"Joel Schwartzberg","description":null,"products":[{"product_id":"get-to-the-point-book-joel-schwartzberg-9781523094110","title":"Get to the Point!","description":"\u003cb\u003eChampion Your Best Ideas \u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e Every time you communicate, you're trying to do something, change something, or move someone to action. You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless. \u003cp\u003e\u003c\/p\u003e Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It's a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you'll learn to identify your point, strengthen it, stick to it, and sell it. 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