{"title":"Johann Roturier","description":null,"products":[{"product_id":"localizing-apps-book-johann-roturier-9781138803596","title":"Localizing Apps","description":"\u003cp\u003eThe software industry has undergone rapid development since the beginning of the twenty-first century. These changes have had a profound impact on translators who, due to the evolving nature of digital content, are under increasing pressure to adapt their ways of working. \u003ci\u003eLocalizing Apps\u003c\/i\u003e looks at these challenges by focusing on the localization of software applications, or apps. In each of the five core chapters, Johann Roturier examines:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eThe role of translation and other linguistic activities in adapting software to the needs of different cultures (localization);\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eThe procedures required to prepare source content before it gets localized (internationalization);\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eThe measures taken by software companies to guarantee the quality and success of a localized app.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith practical tasks, suggestions for further reading and concise chapter summaries, \u003ci\u003eLocalizing Apps\u003c\/i\u003e takes a comprehensive look at the transformation processes and tools used by the software industry today. \u003c\/p\u003e\u003cp\u003eThis text is essential reading for students, researchers and translators working in the area of translation and creative digital media. \u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52152471519505,"sku":"NLS9781138803596","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53352019689745,"sku":"NIN9781138803596","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138803596.jpg?v=1785954324"},{"product_id":"localizing-apps-book-johann-roturier-9781138803589","title":"Localizing Apps","description":"\u003cp\u003eThe software industry has undergone rapid development since the beginning of the twenty-first century. These changes have had a profound impact on translators who, due to the evolving nature of digital content, are under increasing pressure to adapt their ways of working. \u003ci\u003eLocalizing Apps\u003c\/i\u003e looks at these challenges by focusing on the localization of software applications, or apps. In each of the five core chapters, Johann Roturier examines:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eThe role of translation and other linguistic activities in adapting software to the needs of different cultures (localization);\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eThe procedures required to prepare source content before it gets localized (internationalization);\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eThe measures taken by software companies to guarantee the quality and success of a localized app.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith practical tasks, suggestions for further reading and concise chapter summaries, \u003ci\u003eLocalizing Apps\u003c\/i\u003e takes a comprehensive look at the transformation processes and tools used by the software industry today. \u003c\/p\u003e\u003cp\u003eThis text is essential reading for students, researchers and translators working in the area of translation and creative digital media. \u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52618883465489,"sku":"NLS9781138803589","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138803589.jpg?v=1786614279"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-johann-roturier.oembed","provider":"World of Books ","version":"1.0","type":"link"}