{"title":"John A Quelch","description":null,"products":[{"product_id":"global-market-book-john-a-quelch-9780787968571","title":"The Global Market","description":"Discusses the twin forces of ideological and technological change that make globalization the most important issue facing executives. This book shows how many companies who have developed a global strategy, face the challenge of balancing a multinational presence with demands of the 'unglobal consumer' who does not have a 'one size fits all' need.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49534335942929,"sku":"GOR003223832","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52474691584273,"sku":"NLS9780787968571","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53251434905873,"sku":"NIN9780787968571","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0787968579.jpg?v=1751232972"},{"product_id":"all-business-is-local-book-john-a-quelch-9781591844655","title":"All Business Is Local","description":"\u003cb\u003e Why businesses should never underestimate the power of place. \u003c\/b\u003e\u003cp\u003eToday's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time.\u003c\/p\u003e\u003cp\u003eThe best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood, not on how many thousands of global locations it has.\u003c\/p\u003e\u003cp\u003eMarketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision-from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways.\u003c\/p\u003e\u003cp\u003eDrawing on a blend of hard data and engaging anecdotes, this book will help any business-from global mega-brands to boutique, small town stores- influence customers more effectively.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49602436006161,"sku":"GOR006863385","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50524220686609,"sku":"CIN1591844657VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51331406659857,"sku":"CIN1591844657G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1591844657.jpg?v=1751452719"},{"product_id":"global-marketing-management-book-john-a-quelch-9780201350623","title":"Global Marketing Management","description":"Global Marketing Management provides a concise set of cases that examine business development, business government relations, and other issues that help students translate theoretical concepts into practice. Most of the 36 cases included in the book are from Harvard Business School.* This versatile paperback provides a concise set of cases that examine business development, business government relations, and other issues that help students translate theoretical concepts into practice.  * Most of the 36 cases included in this book are from Harvard Business School.  * This is a practical, hands-on text that offers students the opportunity to gain knowledge of global marketing management issues facing managers today.  * Global Marketing Management is applicable to any marketing or global marketing course.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49634063614225,"sku":"GOR003660847","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0201350629.jpg?v=1750843044"},{"product_id":"compassionate-management-of-mental-health-in-the-modern-workplace-book-john-a-quelch-9783319715407","title":"Compassionate Management of Mental Health in the Modern Workplace","description":"This proactive guide brings the relationship between work life and mental well-being into sharp focus, surveying common challenges and outlining real-life solutions. The authors’ approach posits managers as the chief mental health officers of their teams, offering both a science-based framework for taking stock of their own impact on the workplace and strategies for improvement. Areas for promoting mental wellness include reducing stress and stigma, building a safe climate for talking about mental health issues, recognizing at-risk employees, and embracing diversity and neurodiversity. Emphasizing key questions to which managers should be attuned, the book speaks to its readers—whether in corporate, nonprofit, start-up, or non-business organizations—as a friendly and trusted mentor.                                                                                                                                                                             Featured in the coverage:    ·         Mind the mind: how am I doing, and how can I do better?    ·         Dare to care: how are my people doing, and how might I help?    ·         Building blocks for mental health: how do I manage my team?    ·         Stress about stressors: what is constantly changing in the environment?    ·         Changing my organization and beyond: how can I have a greater impact?    Compassionate Management of Mental Health in the Modern Workplace holds timely relevance for managers, human resources staff, chief medical officers, development heads in professional service firms, union or employee organization leaders, legal and financial professionals, and others in leadership and coaching positions.      “Workplace mental health: Wow! A subject that frightens most managers. If they read this book, they will strengthen their own skills and transform their workplace and our society.”   Donna E. Shalala, Trustee Professor of Political Science and Health Policy, University of Miami; former U.S. Secretary of Health and Human Services  “Mental health is an underappreciated, and oft-misunderstood challenge that is growing in the modern workplace. This book provides leaders with practical advice to address mental health challenges in their organization and improve productivity and wellbeing. This is a topic that can no longer be ignored by leaders in any field, and a book that will fundamentally change the way we think about and help improve mental health in the workplace.”   Dominic Barton, Managing Director, McKinsey \u0026amp; Company","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49737180315921,"sku":"NGR9783319715407","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51845848039697,"sku":"CIN3319715402G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52475824308497,"sku":"NLS9783319715407","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53558154297617,"sku":"NIN9783319715407","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3319715402.jpg?v=1750773180"},{"product_id":"greater-good-book-john-a-quelch-9781422117354","title":"Greater Good","description":"Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz.  In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices.  Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible.  Without these six traits, both marketing and democracy would fail, and with them, society.  Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50326676046097,"sku":"GOR005235911","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52680105296145,"sku":"NLS9781422117354","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1422117359.jpg?v=1750794506"},{"product_id":"new-global-brands-book-john-a-quelch-9780324320237","title":"The New Global Brands","description":"Whether you think it's a sad state of affairs or an incredible opportunity, the fact is that not-for-profit agencies like Doctors Without Borders and others have to employ marketing and branding techniques the same as any other organization. THE NEW GLOBAL BRANDS: MANAGING NON-GOVERNMENT ORGANIZATIONS IN THE 21ST CENTURY takes you inside the process and explains the process of establishing brand identity, identifying the organizational mission, communicating brand meaning, and leveraging brand values in new and exciting ways. Full of study tools, this textbook can make a positive impact on your performance in class as well.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50348412403985,"sku":"CIN032432023XVG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50349038010641,"sku":"CIN032432023XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53389482393873,"sku":"GOR006016478","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/032432023X.jpg?v=1750781368"},{"product_id":"building-a-culture-of-health-book-john-a-quelch-9783319437224","title":"Building a Culture of Health","description":"This ambitious volume sets out to understand how every company impacts public health and introduces a robust model, rooted in organizational and scientific knowledge, for companies committed to making positive contributions to health and wellness. Focusing on four interconnected areas of corporate impact, it not only discusses the business imperative of promoting a healthier society and improved living conditions worldwide, but also provides guidelines for measuring a company’s population health footprint. Examples, statistics and visuals showcase emerging corporate involvement in public health and underscore the business opportunities available to companies that invest in health. The authors offer a detailed roadmap for optimizing health-promoting actions in a rapidly evolving business and social climate across these core areas:         Planning and building a culture of health  Consumer health: How organizations affect the safety, integrity, and healthfulness of the products and services they offer to their customers and end consumers  Employee health: How organizations affect the health of their employees (e.g., provision of employer-sponsored health insurance, workplace practices and wellness programs)  Community health: How organizations affect the health of the communities in which they operate and do business  Environmental Health: How organizations' environmental policies (or lack thereof) affect individual and population health  Implementing and sustaining a culture of health                          Building a Culture of Health clarifies both a mission and a vision for use by MPH and MBA students in health management, professors in schools of public health and business schools, and business leaders and chief medical officers in health care and non-health care businesses.","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":50396897673489,"sku":"CIN3319437224A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50404682105105,"sku":"CIN3319437224G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51322148815121,"sku":"CIN3319437224VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52477793796369,"sku":"NLS9783319437224","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3319437224.jpg?v=1751094744"},{"product_id":"compassionate-management-of-mental-health-in-the-modern-workplace-book-john-a-quelch-9783030100711","title":"Compassionate Management of Mental Health in the Modern Workplace","description":"This proactive guide brings the relationship between work life and mental well-being into sharp focus, surveying common challenges and outlining real-life solutions. The authors’ approach posits managers as the chief mental health officers of their teams, offering both a science-based framework for taking stock of their own impact on the workplace and strategies for improvement. Areas for promoting mental wellness include reducing stress and stigma, building a safe climate for talking about mental health issues, recognizing at-risk employees, and embracing diversity and neurodiversity. Emphasizing key questions to which managers should be attuned, the book speaks to its readers—whether in corporate, nonprofit, start-up, or non-business organizations—as a friendly and trusted mentor.                                                                                                                                                                             Featured in the coverage:    ·         Mind the mind: how am I doing, and how can I do better?    ·         Dare to care: how are my people doing, and how might I help?    ·         Building blocks for mental health: how do I manage my team?    ·         Stress about stressors: what is constantly changing in the environment?    ·         Changing my organization and beyond: how can I have a greater impact?    Compassionate Management of Mental Health in the Modern Workplace holds timely relevance for managers, human resources staff, chief medical officers, development heads in professional service firms, union or employee organization leaders, legal and financial professionals, and others in leadership and coaching positions.      “Workplace mental health: Wow! A subject that frightens most managers. If they read this book, they will strengthen their own skills and transform their workplace and our society.”   Donna E. Shalala, Trustee Professor of Political Science and Health Policy, University of Miami; former U.S. Secretary of Health and Human Services  “Mental health is an underappreciated, and oft-misunderstood challenge that is growing in the modern workplace. This book provides leaders with practical advice to address mental health challenges in their organization and improve productivity and wellbeing. This is a topic that can no longer be ignored by leaders in any field, and a book that will fundamentally change the way we think about and help improve mental health in the workplace.”   Dominic Barton, Managing Director, McKinsey \u0026amp; Company","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52585403711761,"sku":"NLS9783030100711","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783030100711.jpg?v=1761052756"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-john-a-quelch.oembed","provider":"World of Books ","version":"1.0","type":"link"}