{"title":"John A Vernon","description":null,"products":[{"product_id":"economics-of-drug-r-book-john-a-vernon-9783639095975","title":"Economics of Drug R","description":"The research is based upon my Wharton thesis, focuses on pharmaceutical R\u0026amp;D investment decision. It is organized into 1 theoretical chapter, 4 empirical chapters and 3 empirical appendices. Chapter2 develops a q-model framework for analyzing the determinants of pharmaceutical R\u0026amp;D investment. Chapters 3 and 4 test the capital market imperfections hypothesis using a variety of statistical methods. Chapter 5 builds upon this work and test the hypothesis that pharmaceutical price regulation diminishes incentives to invest in R\u0026amp;D. Finally, Chapter 6 employs a computer simulation model of pharmaceutical innovation and competition to study how price regulation in U.S. could affect R\u0026amp;D investment and innovation. Results reveal cash flows are an independent determinant of pharmaceutical R\u0026amp;D investment. Evidence was also uncovered suggesting pharmaceutical price regulation exerts a substantially negative influence on firm R\u0026amp;D investment intensity. Chapter Six obtains results consistent with those reported in Chapter Five, but given the simulation technique and investment strategy perspective numerous other results and findings were obtained.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51060965671185,"sku":"NIN9783639095975","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3639095979.jpg?v=1750774286"},{"product_id":"pharmaceutical-price-regulation-book-john-a-vernon-9780844742779","title":"Pharmaceutical Price Regulation","description":"This monograph demonstrates empirically how the free-market system of drug pricing is vital to the development of new breakthrough drugs.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52134111215889,"sku":"NLS9780844742779","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53251461382417,"sku":"NIN9780844742779","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780844742779.jpg?v=1757538567"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-john-a-vernon.oembed","provider":"World of Books ","version":"1.0","type":"link"}