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Yet surprisingly little is known about how the potent images of place created by these campaigns work, or how effective they are in achieving their specific purpose. This book addresses this important topic by examining how place images are created, articulated, developed and asssessed at a variety of scales and contexts. The work begins with three chapters presenting a theoretical examination of how images are created, and using insights from communication theory, describes a \"vocabulary\" and \"grammar\" of effective place promotion. The history of selling places is also briefly reviewed. The remainder of the book examines, with many examples, specific types of place promotion in a series of thematic chapters covering cities, suburbs, industrial towns, fairs and festivals, the countryside, the American West, China and Eastern Europe.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49567747571985,"sku":"GOR008767508","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471948349.jpg?v=1750741241"},{"product_id":"teaching-geography-in-higher-education-book-john-r-gold-9780631187318","title":"Teaching Geography in Higher Education","description":"'This is a book which every geography teacher in higher education, whether new or experienced, should read.' Mick Healey, Geography Recent calls for drastic improvements in the quality of teaching in higher education have created an urgent need for texts that can put across better teaching methods to practising or intending teachers who are unfamiliar with specialist educational literature. Teaching Geography in Higher Education addresses precisely this need. Written by a team of geographers and educationalists from Britain, America and Australia, it is avowedly a manual of good teaching practice, offering practical examples and specific suggestions throughout. Covering concisely but lucidly all the various aspects of geographical higher education, the book identifies both the deficiencies of many existing teaching methods and ways in which the teaching of geography may be improved. Individual chapters consider in turn such topics as the lecture, resource-based teaching, learning through discussion, fieldwork and practicals, projects and computer-assisted teaching and learning. Later chapters discuss the broader issues of student assessment, course evaluation and curriculum design. This topical book will appeal to a wide readership, including current and future teachers of geography at degree level and beyond; advanced level geography students; ; educationalists and all others interested in the improvement of teaching in higher education.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49616398090513,"sku":"GOR013660394","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0631187316.jpg?v=1751168156"},{"product_id":"introduction-to-behavioural-geography-book-john-r-gold-9780198232339","title":"An Introduction to Behavioural Geography","description":"What is behavioural geography? What are its roots, how can it promote our knowledge of human behaviour and of the environment, and what direction might it take in the future? 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Landscapes of Defence is an exciting collection of theoretical and empirical material from very well known contributors, desiged to help students understand how landscapes of defence fit in with some of the broader concepts of space, power and place to which they are introduced in the 1st year. The book is split into four sections, and each section contains an introduction placing the subsequent chapters in context. There is also a comprehensive introduction and afterword to tie the book's broad themes together. 2nd and 3rd year undergraduates in urban and cultural geography will be the key market for this title, as well as strong secondary market in departments of Sociology, Anthropology, Law and Planning.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51196842377489,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51196844278033,"sku":"NIN9780582382343","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52151040770321,"sku":"NLS9780582382343","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0582382343.jpg?v=1751327180"},{"product_id":"valued-environments-book-john-r-gold-9780367190170","title":"Valued Environments","description":"First published in 1982. People care about places. Inhabitants demand more participation in the changes proposed for their local environments, activists urge greater protection of countryside and natural environments, decision-makers feel threatened by the antagonism aroused by their powers and plans. The essays in this book have been drawn together to discover what lies behind these expressions of concern and discontent.   Valued environments are places for which people feel commitment and affection, places which support a sense of personal identity and well-being. The authors explore the character and constituents of valued environments asking how our experiences of environments may be enhanced. What is the impact of environmental change? How can the future be accommodated in both rural and urban environments without destroying their essential qualities? The reader will find substantive evidence from case studies of environments valued by inhabitants and outsiders which answer these questions. Examples are taken from wilderness areas, fenland, market towns and large cities, commercial streets and residential neighbourhoods, environments of the past and those imagined in science fiction. The essays are united in their focus on the meaning of places and landscapes.   The subtle but highly significant role of valued environments is examined thoroughly in the book. It will be of interest to all who care deeply about their surroundings, reflecting perhaps some of their own experiences as well as conveying information about the environmental experiences of others. Students of geography, environmental planning and conservation should also find the book directly relevant to their interests in man-environment relationships.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51224852234513,"sku":"NIN9780367190170","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52531209077009,"sku":"NLS9780367190170","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367190176.jpg?v=1750909992"},{"product_id":"representing-the-environment-book-john-r-gold-9780415145893","title":"Representing the Environment","description":"The development of the environmental movement has relied heavily upon written and visual imagery. Representing the Environment offers an introductory guide to representations of the environment found in the media, literature, art and everyday life encounters.   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The first deals with the history of staging the International Expositions, with case studies of the Great Exhibition (1851), New York's World's Fair (1939-40) and Montreal's Expo 67 (1967).  The next part covers the Summer Olympic Games from their revival at Athens in 1896 to the Atlanta Games (1996), discussing the implications of their fluctuating fortunes for their host cities.  The third section discusses the history of a recently-founded event that is assuming ever-greater importance - the European Cities of Culture programme.  The conclusion provides an overview of the events that celebrated the Millennium and examines the prospects for international festivals as part of the urban agenda of the twenty-first century.  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Making extensive use of information gained from hours of in-depth interviews with architects of the time, this new book examines the complex relationship between vision and subsequent practice in the saga of postwar urban reconstruction. The Practice of Modernism:    traces the personal, institutional and professional backgrounds of the architects involved in schemes for reconstruction and replanning deals directly with the progress of urban transformation, focusing on the contribution that modern architects and architectural principles made to town centre renewal and social housing highlights how the exuberance of the 1960s gave way to the profound reappraisal that emerged by the early 1970s.  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