{"title":"John Rm Hand","description":null,"products":[{"product_id":"intangible-assets-book-john-rm-hand-9780199256938","title":"Intangible Assets","description":"In today's ultra-competitive global economy, intangibles are increasingly taking centre stage in firms' business strategies and investors' valuations. Physical and financial assets are becoming commodities, yielding at best a competitive return on investment. In their place, intangible assets such as patents, brands, unique business processes, breakthrough scientific discoveries and strategic alliances are what firms are using to create dominant market positions, control risk, generate abnormal profits, and achieve growth and wealth. The dramatic rise and fall of high-technology company valuations has brought the unusual economic characteristics of intangible assets into the public arena. The concurrent advantages and vulnerabilities of intangible-intensive companies has highlighted the importance of having an in-depth understanding of the economics of intangibles and developing tools to better manage and evaluate them. This reader provides that understanding by bringing together the best research and advocacy on intangibles.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51263023350033,"sku":"NIN9780199256938","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52152219140369,"sku":"NLS9780199256938","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0199256934.jpg?v=1787134934"},{"product_id":"intangible-assets-book-john-rm-hand-9780199256945","title":"Intangible Assets","description":"Wealth and growth in today's economies are driven primarily by intangible assets. Physical and financial assets are rapidly becoming commodities, yielding at best a competitive return on investment. Abnormal profits, dominant market position and even temporary monopolies are most effectively achieved by the sound deployment of intangible assets. The aim of this book is to bring together the best research and thinking in this exciting and rapidly emerging area.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51329168081169,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51329170571537,"sku":"CIN0199256942G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0199256942.jpg?v=1786615252"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-john-rm-hand.oembed","provider":"World of Books ","version":"1.0","type":"link"}