{"title":"Jon Krasner","description":null,"products":[{"product_id":"motion-graphic-design-book-jon-krasner-9780240809892","title":"Motion Graphic Design","description":"Enrich your motion graphic design work with this substantial investigation of aesthetic principles and their application to motion graphics. Historical reference provides context; design principles serve as building blocks; and an examination of method and technique inspire innovations in your own work. Bring your work to the next level with a command of concepts that include: the language of traditional graphic design and how it can be combined with the dynamic visual language of cinema; pictorial design considerations including the relationships between images and type, hierarchy, form and composition; and, how motion is orchestrated and sequenced to enhance artistic expression and conceptual impact.The companion DVD showcases student and professional work accompanied by interviews describing the aesthetic considerations that were involved in design and production. This work includes: a color-packed survey of graphic and communication design principles and techniques; an exploration of how leading designers formulate ideas, solve problems, and achieve artistic expression; and, a companion DVD showcasing the state-of-the-art motion graphics that challenge and inspire.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49571764207889,"sku":"GOR005722006","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50558482186513,"sku":"CIN0240809890VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":53575640973585,"sku":"CIN0240809890G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0240809890.jpg?v=1751428412"},{"product_id":"motion-graphic-design-book-jon-krasner-9780240821139","title":"Motion Graphic Design","description":"Enhance your knowledge of motion graphic design aesthetics and history with this authoritative look at the evolution of the art form.   Motion Graphic Design, Third Edition provides a historical and critical overview of how the language of traditional graphic design is combined with the dynamic visual language of cinema in film, television, and interactive media. It features works from highly acclaimed animators and motion graphics studios from across the globe.   This new edition has been updated to include:    Thorough analysis of motion graphics designed for websites, informational kiosks, desktop and mobile touchscreen applications, DVD menus, and games  Inspiring examples of how motion graphics continue to shape our visual landscape by transforming interior and exterior spaces into more engaging, immersive environments  Coverage of conventional frame-by-frame animation techniques including stop-motion, cutout, and freehand by contemporary animators and motion design studios  Instruction in how to create continuity or discontinuity and maintain the interest of viewers with frame mobility and rhythmic editing  Discussion of pictorial and sequential aspects of motion graphics compositions and how they are choreographed to enhance messages and enrich stories  downloadable resources featuring new professional and student work from around the globe, as well as figures from the textbook   This is a must-have whether you are a student who is learning the principles of motion graphics or a professional in need of inspiration and new ways to impress your clients. Anyone working in or aspiring to work in the motion media industry will benefit greatly from this valuable resource.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49891227992337,"sku":"CIN0240821130G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50040328749329,"sku":"GOR013843519","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51114935419153,"sku":"CIN0240821130VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52621069615377,"sku":"GOR014565219","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0240821130.jpg?v=1751164955"},{"product_id":"motion-graphic-design-and-fine-art-animation-book-jon-krasner-9780240804828","title":"Motion Graphic Design and Fine Art Animation","description":"Motion Graphic Design and Fine Art Animation teaches aesthetic visual concepts and practical techniques used by today's motion graphics and animation professionals. Its cutting-edge layout and rich visuals provide a comprehensive investigation of how images and type are choreographed over time and space, providing artistic inspiration and establishing a basis for individual creative development.    Since the early 1900s, fine artists have embraced the power of animation in motion pictures. Since the late 1970s, graphic designers have explored motion in the televised medium. More recently, animation has become a powerful force in interactive digital media. Today, fine artists and graphic designers have the opportunity (and are often expected) to be animators, as well.   Inspirational and informative, this book is intended for practicing artists, graphic designers, educators, and students who are new to the incredible world of animation both independently and commercially.  This book offers an historical and critical overview of how animation has evolved as an artistic and commercial practice in film, television, and digital media. It also explores conceptual processes by which fine art animators and motion graphic designers develop creative ideas, and it investigates how aesthetic principles apply to animation.  Jon Krasner offers a thorough investigation of common processes such as frame-by-frame animation, interpolation, and compositing. In addition, he explains how designers can approach progressive phenomena, such as motion and transition, and choreograph them to enhance artistic expression and conceptual impact.    As film, television, and digital media introduce certain standards that must be honored during production, this book provides innovative solutions for overcoming the challenges often presented by these conventions.","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":50554401194257,"sku":"CIN0240804821A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51423940215057,"sku":"CIN0240804821G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0240804821.jpg?v=1751069846"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-jon-krasner.oembed","provider":"World of Books ","version":"1.0","type":"link"}