{"title":"Jonathan Hardy","description":null,"products":[{"product_id":"advertising-handbook-book-jonathan-hardy-9780415423113","title":"The Advertising Handbook","description":"The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness; and how companies measure their success. It challenges conventional wisdom about advertising power and authority to offer a realistic assessment of its role in business and also looks at the industry's future.  The third edition offers new material and a new organising framework, whilst continuing to provide both an introduction and an authoritative guide to advertising theory and practice. It is shaped to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students – as well as taking account of some of the most recent academic work in the field, and, of course, contemporary advertising innovations.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49509316002065,"sku":"GOR003700445","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49562569572625,"sku":"GOR006041606","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415423112.jpg?v=1751452151"},{"product_id":"critical-political-economy-of-the-media-book-jonathan-hardy-9780415544849","title":"Critical Political Economy of the Media","description":"How the media are organised and funded is central to understanding their role in society. Critical Political Economy of the Media provides a clear, comprehensive and insightful introduction to the political economic analysis of contemporary media.   Jonathan Hardy undertakes a critical survey of political economy scholarship encompassing worldwide literature, issues and debates, and relationships with other academic approaches. He assesses different ways of making sense of media convergence and digitalisation, media power and influence, and transformations across communication markets. Many of the problems of the media that prompted critical political economy research remain salient, he argues, but the approach must continue to adapt to new conditions and challenges. Hardy advances the case for a revitalised critical media studies for the 21st century.   Topics covered include:          media ownership and financing  news and entertainment  convergence and the Internet media globalisation  advertising and media alternative media  media policy and regulation  Introducing key concepts and research, this book explains how political economy can assist students, researchers and citizens to investigate and address vital questions about the media today.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50351698346257,"sku":"CIN041554484XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50351702311185,"sku":"CIN041554484XVG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51318409036049,"sku":"GOR010553820","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52126105764113,"sku":"NLS9780415544849","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":52565405171985,"sku":"NGR9780415544849","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52735328583953,"sku":"NIN9780415544849","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":53032454062353,"sku":"GOR010400571","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/041554484X.jpg?v=1751324934"},{"product_id":"branded-content-book-jonathan-hardy-9781138190429","title":"Branded Content","description":"This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media.   This ambitious historical, empirical, and theoretical study examines industry practices, policies, and ‘problems’, advancing a framework for analysis of communications governance. Featuring examples from the UK, US, EU, Asia, and other regions, it illustrates and explains industry practices, forms, and formats and their relationship with changing market conditions, policies, and regulation. The book provides a wide-ranging and incisive guide to contemporary advertising and media practices, to different arguments and perspectives on these practices arising in industry, policy, and academic contexts, and to the contribution made by critical scholarship, past and present. It also offers a critical review of industry, regulatory, societal, and academic literatures.  Jonathan Hardy examines the erosion of the principle of separating advertising and media and calls for a new framework for distinguishing marketing communications across 21st-century communications. With a focus on key issues in industry, policy, and academic contexts, this is essential reading for students of media industries, advertising, marketing, and digital media.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51020582977809,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51020584812817,"sku":"NIN9781138190429","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52617281241361,"sku":"NLS9781138190429","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/113819042X.jpg?v=1751080996"},{"product_id":"cross-media-promotion-book-jonathan-hardy-9781433101373","title":"Cross-Media Promotion","description":"Cross-Media Promotion","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52089482117393,"sku":"NLS9781433101373","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781433101373.jpg?v=1756907383"},{"product_id":"western-media-systems-book-jonathan-hardy-9780415396929","title":"Western Media Systems","description":"Western Media Systems offers a critical introduction to media systems in North America and Western Europe. The book offers a wide-ranging survey of comparative media analysis addressing the economic, social, political, regulatory and cultural aspects of Western media systems.   Jonathan Hardy takes a thematic approach, guiding the reader through critical issues and debates, introducing key concepts and specialist literature. Western Media Systems is essential reading for undergraduate and postgraduate students studying comparative and global media.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52456286617873,"sku":"NLS9780415396929","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780415396929.jpg?v=1759376875"},{"product_id":"branded-content-book-jonathan-hardy-9781138190412","title":"Branded Content","description":"This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands' own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52480358154513,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52480359465233,"sku":"NLS9781138190412","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138190412.jpg?v=1759850101"},{"product_id":"western-media-systems-book-jonathan-hardy-9780415396912","title":"Western Media Systems","description":"Western Media Systems offers a critical introduction to media systems in North America and Western Europe. The book offers a wide-ranging survey of comparative media analysis addressing the economic, social, political, regulatory and cultural aspects of Western media systems.   Jonathan Hardy takes a thematic approach, guiding the reader through critical issues and debates, introducing key concepts and specialist literature. Western Media Systems is essential reading for undergraduate and postgraduate students studying comparative and global media.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52521728475409,"sku":"NLS9780415396912","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780415396912.jpg?v=1760572338"},{"product_id":"sponsored-editorial-content-in-digital-journalism-book-jonathan-hardy-9781032453552","title":"Sponsored Editorial Content in Digital Journalism","description":"For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.  Sponsored editorial content is material with similar qualities and format to content that is typically published on a platform or by a content provider, but which is paid for by a third party. Brand sponsored content may not be the remedy for ad-dependent media some advocates predicted but its expansion has impacted on the organisation, practices and identities of journalism in profound and far-reaching ways. This book explores the features and implications of content that blends, merges and disguises material that is sponsored with material that is or appears to be independent editorial.  The chapters range across countries and regions from China and Israel to Europe and North America. Following a general introduction, authors address political and commercial sponsorship across production, content and audience research, developing and combining these in innovative ways to advance the study of paid-for content in contemporary digital journalism. This book was originally published as a special issue of the journal Digital Journalism.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52595234275601,"sku":"NLS9781032453552","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781032453552.jpg?v=1761070741"},{"product_id":"sponsored-editorial-content-in-digital-journalism-book-jonathan-hardy-9781032453545","title":"Sponsored Editorial Content in Digital Journalism","description":"For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.  Sponsored editorial content is material with similar qualities and format to content that is typically published on a platform or by a content provider, but which is paid for by a third party. Brand sponsored content may not be the remedy for ad-dependent media some advocates predicted but its expansion has impacted on the organisation, practices and identities of journalism in profound and far-reaching ways. This book explores the features and implications of content that blends, merges and disguises material that is sponsored with material that is or appears to be independent editorial.  The chapters range across countries and regions from China and Israel to Europe and North America. Following a general introduction, authors address political and commercial sponsorship across production, content and audience research, developing and combining these in innovative ways to advance the study of paid-for content in contemporary digital journalism. This book was originally published as a special issue of the journal Digital Journalism.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52596502757649,"sku":"NLS9781032453545","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781032453545.jpg?v=1761072778"},{"product_id":"intelligent-automation-in-digital-transformation-strategy-book-jonathan-hardy-9798868814242","title":"The Intelligent Automation in Digital Transformation Strategy","description":"Harness the full potential of Intelligent Automation (IA) to transform your businesses, stay competitive, and navigate the complexities of today’s digital landscape. This book is a comprehensive guide for business leaders, executives, and automation professionals, exploring how Intelligent Automation (IA) has evolved from traditional Robotic Process Automation (RPA) to become a powerful catalyst in Digital Transformation.   Begin with the fundamentals of IA and its progression from simple, rule-based RPA to advanced IA, incorporating AI-driven technologies like Machine Learning, Generative AI, and Agentic AI. These emerging technologies empower organizations to tackle more complex processes, enabling intelligent decision-making and enhanced customer interactions prompting the necessity for robust governance and alignment with broader business objectives, which is a primary focus of this book.   To combat that, you’ll review actionable frameworks and governance models designed to support the development and sustainability of IA programs at scale. The book provides a structured roadmap to establish an IA Center of Excellence (CoE), ensuring that automation efforts align with the organization’s Digital Transformation goals. By integrating governance processes, risk management, and best practices, you’ll be able to build IA initiatives that are resilient, compliant, and strategically impactful. Intelligent Automation for Digital Transformation demystifies the journey to becoming a digitally native organization.   Who This Book is For   Leaders responsible for shaping their organization’s long-term strategy, digital innovation, and business process efficiency agenda. Executives in the financial services, healthcare, and other highly regulated industries where a risk management mindset and proper governance framework is key. Consultants and advisors within the business transformation and automation space who are ena-bling companies in their journey to become digitally native.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":53639523467537,"sku":"NLS9798868814242","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9798868814242.jpg?v=1781011966"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-jonathan-hardy.oembed","provider":"World of Books ","version":"1.0","type":"link"}