{"title":"Joseph Favorito","description":null,"products":[{"product_id":"sports-publicity-book-joseph-favorito-9780415635011","title":"Sports Publicity","description":"Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with the NFL, USOC, NASCAR, MLB, MLS and many other elite groups and brands in sports and entertainment, Favorito outlines the history of sports communications, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development.   With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as:     Effective writing and speaking  Building and Marketing brands  Developing contacts and networks  Social and Digital Media Strategy Gaining experience and internships  Crisis management  Successful pitching  Press conferences  Working with individual athletes, teams and league organizations  Agents, Broadcast Networks and Agencies  Understanding the global sports market    The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals.   No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50229233778961,"sku":"CIN0415635012G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50589659136273,"sku":"CIN0415635012VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415635012.jpg?v=1750814474"},{"product_id":"sports-publicity-book-joseph-favorito-9780750683029","title":"Sports Publicity","description":"Sports Publicity offers unique, practical insight to the oft-overlooked but vastly important aspect of effective public relations within a sport organization. Written by Joe Favorito, former Vice President of PR for the New York Knicks, this book offers a diverse look at the various genres of sport PR, and delves into the history of the field, as well as providing perspective on where it is going with the burgeoning popularity of various new media.    Featuring chapters that emphasize and instruct regarding the importance of good writing and speaking, this book also looks at themse such as:     how to effectively deal with international media the expectations of non-American press with American athletes how non-American athletes deal with American media respecting traditions and avoiding stereotypes   This book uses the professional experience of the author to give students and practioners valuable insights into the industry of sport publicity. It is therefore, an essential read for anyone interested in the sector.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51727476523281,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51727476785425,"sku":"CIN0750683023G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0750683023.jpg?v=1751296183"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-joseph-favorito.oembed","provider":"World of Books ","version":"1.0","type":"link"}