{"title":"Judy Sparks","description":null,"products":[{"product_id":"baby-jesus-abc-storybook-book-judy-sparks-9780872393547","title":"Baby Jesus ABC Storybook","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49898011164945,"sku":"CIN0872393542G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0872393542.jpg?v=1751139764"},{"product_id":"modern-aec-marketer-book-judy-sparks-9798218912093","title":"The Modern AEC Marketer","description":"The AEC industry is changing faster than firms are willing to admit.\nDigital visibility shapes relationships before a meeting is scheduled. Buyers form opinions long before an RFQ is released. Talent expectations have shifted. Marketing can no longer survive as a reactive, proposal-driven function buried at the bottom of the funnel.\nYet firms are operating as if none of this is true.\nIn The Modern AEC Marketer, Judy Sparks-Fractional CMO, industry truth-teller, and trusted advisor to architecture, engineering, construction, and real estate development firms-makes a case for why the next era of AEC growth will be led by marketers who think like strategists, speak the language of leadership, and understand how influence is built in a buying environment.\nThis book is not about tactics. It is about systems, mindset, and leadership.\nDrawing from decades of industry experience, Sparks introduces a full-funnel approach to AEC marketing that aligns brand, visibility, business development, digital presence, talent, and pursuit strategy into a cohesive system. At the center of that system is the Scalable 6¿ Framework, her proprietary model for aligning the six critical areas determine whether an AEC firm grows intentionally or remains stuck in reactive mode.\nRather than treating marketing, BD, digital, and talent as disconnected functions, the Scalable 6¿ Framework shows how these elements work together to create momentum long before a pursuit ever begins-and confidence when it does.\nThroughout the book, Sparks challenges long-held assumptions about relationships, proposals, content, and visibility, explaining why firms that fail to evolve continue to feel misaligned, overworked, and reactive.\nInside the book, readers will learn how to:\n¿Shift from proposal-driven marketing to pipeline-driven growth\n¿Build visibility that creates trust before outreach ever begins\n¿Apply the Scalable 6¿ Framework to align marketing, BD, and leadership priorities\n¿Use content as a strategic asset, not a reactive task\n¿Think like a CMO, even without the title\n¿Become indispensable in firms still evolving\nWritten for AEC marketers, emerging leaders, and principals, The Modern AEC Marketer offers both a mindset shift and a practical playbook for leading growth in an industry in transition.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":53658318373137,"sku":"NIN9798218912093","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9798218912093.jpg?v=1781425587"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-judy-sparks.oembed","provider":"World of Books ","version":"1.0","type":"link"}