{"title":"Judy Ungar Franks","description":null,"products":[{"product_id":"media-book-judy-ungar-franks-9780983466239","title":"Media","description":"The focus of this study is on the invisibility of emotional labor for faculty members in private liberal arts colleges. Here, Hochschild's (1983) position is that the condition for emotional labor interactions has three requirements, first face-to- face or voice-to-voice contact with a client or customer, second the employee is required to produce an emotional state in another person (client or customer), and third that these jobs allow the employer to exercise a degree of control over the emotional activities of employees through training and supervision. In addition this study uses the social exchange framework to determine if emotional labor is exchanged for Christine Maslach's (1976) burnout characteristics of depersonalization, exhaustion and or self-accomplishment.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50038280093969,"sku":"CIN0983466238G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51010511601937,"sku":"NIN9780983466239","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53279731679505,"sku":"CIN0983466238VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0983466238.jpg?v=1751203101"},{"product_id":"media-book-judy-ungar-franks-9780983466215","title":"Media","description":"What happens when you apply old-school media thinking to a new media world? Absolutely nothing  Media: From Chaos to Clarity strips away the bias of a bygone media era to unveil the Five Global Truths that make sense of a messy media world. Author Judy Franks takes the reader on a journey that departs the old, Newtonian media universe and enters a new world of media chaos where media work in exciting ways. The Five Global Truths offer practical solutions that can guide more integrated outcomes in a fractured marketing world. For each truth, there is a technology story, a pioneer, a lot of chaos and ultimately a new way to implement Integrated Marketing Communications for marketers, the media, marketing services agencies, and future professionals who wish to enter the field of marketing, advertising, and media. Since its publication, Media: From Chaos to Clarity has served as inspiration in both classrooms and corporate board rooms. Every day, the Five Global Truths are being put to the test as the media continue to undergo radical change. With each new disruption, the Five Global Truths are becoming more true. We now have a new navigation system for a messy media world that can stand the test of time and transformation.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50095383216401,"sku":"CIN0983466211VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52105926050065,"sku":"CIN0983466211G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0983466211.jpg?v=1750981220"},{"product_id":"media-from-chaos-to-clarity-and-back-again-book-judy-ungar-franks-9798216367376","title":"Media from Chaos to Clarity and Back Again","description":"An essential guide to how today's media ecosystems work and why they matter.  Exploring the evolution of media from the analog to the digital world, this book applies established theory and time-tested frameworks such as the Five Global Truths and the 3Cs (Consumers, Content, and Channels) to help readers make sense of today’s turbulent media landscape. The digital media landscape is more complex than ever, with platforms becoming dominant gatekeepers, audience attention increasingly fragmenting, and business models under stress. Judy Ungar Franks unpacks these issues and challenges readers to consider whether the industry will regain clarity or fall into deeper chaos.  The third edition features new sections on the business of media and on future media transformations from individualized chaos to consolidated clarity. In a world where such clarity is fleeting, this book empowers readers to cut through the noise and anticipate what comes next.  Established theory comes alive with dynamic case studies and engaging discussion questions to fuel understanding for students in the classroom and media professionals worldwide.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":53613098139921,"sku":"NGR9798216367376","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9798216367376.jpg?v=1780316421"},{"product_id":"media-from-chaos-to-clarity-and-back-again-book-judy-ungar-franks-9798216367383","title":"Media from Chaos to Clarity and Back Again","description":"An essential guide to how today's media ecosystems work and why they matter.  Exploring the evolution of media from the analog to the digital world, this book applies established theory and time-tested frameworks such as the Five Global Truths and the 3Cs (Consumers, Content, and Channels) to help readers make sense of today’s turbulent media landscape. The digital media landscape is more complex than ever, with platforms becoming dominant gatekeepers, audience attention increasingly fragmenting, and business models under stress. Judy Ungar Franks unpacks these issues and challenges readers to consider whether the industry will regain clarity or fall into deeper chaos.  The third edition features new sections on the business of media and on future media transformations from individualized chaos to consolidated clarity. In a world where such clarity is fleeting, this book empowers readers to cut through the noise and anticipate what comes next.  Established theory comes alive with dynamic case studies and engaging discussion questions to fuel understanding for students in the classroom and media professionals worldwide.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":53639257522449,"sku":"NLS9798216367383","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9798216367383.jpg?v=1781010973"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-judy-ungar-franks.oembed","provider":"World of Books ","version":"1.0","type":"link"}