{"title":"Karam Singh Sethi","description":null,"products":[{"product_id":"digital-storytelling-book-karam-singh-sethi-9781636769066","title":"Digital Storytelling","description":"\u003cp\u003eDid you know that consumers find user-generated content almost ten times more impactful than scripted content marketing?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMore memorable than other types of media, user-generated content (UGC) influences how we vote, how we choose new shows to watch, and even affects our sense of reality. With the amount of personal narrative-driven UGC we consume, it's worth asking, \"Do we know who's creating the content we love on social media?\" In Digital Storytelling: The Rise of User-Generated Content, marketing expert Karam Singh Sethi outlines three types of storytellers: The Nefarious Storyteller (criminals and sometimes politicians), The Socially-Conscious Storyteller (activists and entrepreneurs), and The Self-Infatuated Storyteller (reality TV stars and big brands), providing a structure in which to analyze content creators. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn this book you will learn: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to become a more discerning social media user\u003c\/li\u003e\n\u003cli\u003eHow to break into the field of marketing\u003c\/li\u003e\n\u003cli\u003eWhat types of storytellers exist in business, politics, and popular culture\u003c\/li\u003e\n\u003cli\u003eHow to tell authentic stories for personal life and business\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe current state of the digital ecosystem has allowed for a unique opportunity. If we can better understand the current creator economy, we can become more conscious content consumers and empower creators that better align with our values. \u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50387684426001,"sku":"CIN1636769063G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50387686490385,"sku":"CIN1636769063VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51042001944849,"sku":"NIN9781636769066","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52693711421713,"sku":"GOR014580890","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1636769063.jpg?v=1751409773"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-karam-singh-sethi.oembed","provider":"World of Books ","version":"1.0","type":"link"}