{"title":"Karen Nelson-Field","description":null,"products":[{"product_id":"attention-economy-and-how-media-works-book-karen-nelson-field-9789811515392","title":"The Attention Economy and How Media Works","description":"This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49738844864785,"sku":"NGR9789811515392","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50625977090321,"sku":"GOR011144625","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50726581960977,"sku":"GOR010998605","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51079595360529,"sku":"CIN9811515395G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":52394035577105,"sku":"NIN9789811515392","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9811515395.jpg?v=1751385664"},{"product_id":"viral-marketing-book-karen-nelson-field-9780195527988","title":"Viral Marketing","description":"Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50140329181457,"sku":"CIN0195527984G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50991347040529,"sku":"GOR010571997","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51713778549009,"sku":"CIN0195527984VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51936975225105,"sku":"GOR008796270","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52108835160337,"sku":"GOR005948656","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0195527984.jpg?v=1750812496"},{"product_id":"attention-economy-book-karen-nelson-field-9789819700837","title":"The Attention Economy","description":"\u003cp\u003eIn this compelling sequel, \u003ci\u003eThe Attention Economy: A Category Blueprint\u003c\/i\u003e, takes an in-depth look into the dynamic world of marketing and advertising, unveiling the pivotal role that human attention measurement plays in the present and future landscape. Designed for industry professionals, this book serves as a blueprint, offering profound insights and actionable advice.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe book begins by reflecting on the whirlwind of transformations that have shaped the marketing landscape over the past three decades. It then examines the perfect storm of events that has propelled attention economics to the forefront of the industry's agenda. Throughout its chapters, the book catalogs cutting-edge research and tackles critical issues such as attention measurement, metrics, prediction, distraction, data quality and the ethical use of attention data ultimately piecing together the intricate puzzle and offering clarity for industry professionals.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIndustry leaders and early adopters contribute their insights, offering valuable perspectives on their own experiences and practical applications of attention data.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe book’s engaging style blends quick tips, simple explanations of complex concepts and humorous anecdotes to make the content accessible and enjoyable. 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