{"title":"Katherine J Parkin","description":null,"products":[{"product_id":"women-at-the-wheel-book-katherine-j-parkin-9781512823653","title":"Women at the Wheel","description":"Ever since the Ford Model T became a vehicle for the masses, the automobile has served as a symbol of masculinity. The freedom of the open road, the muscle car's horsepower, the technical know-how for tinkering: all of these experiences have largely been understood from the perspective of the male driver. Women, in contrast, were relegated to the passenger seat and have been the target of stereotypes that portray them as uninterested in automobiles and, more perniciously, as poor drivers.  In Women at the Wheel, Katherine J. Parkin illuminates the social implications of these stereotypes and shows how they have little basis in historical reality. With chapters on early driver's education and licensing programs, and on buying, driving, and caring for cars, she describes a rich cast of characters, from Mary Landon, the first woman ever to drive in 1899, to Dorothy Levitt, author of the first automotive handbook for women in 1909, to Margie Seals, who opened her garage, \"My Favorite Mechanic . . . Is a Woman,\" in 1992.  Although women drove and had responsibility for their family's car maintenance, twentieth-century popular culture was replete with humorous comments and judgmental critiques that effectively denied women pride in their driving abilities and car-related expertise. Parkin contends that, despite women's long history with cars, these stereotypes persist.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49746888786193,"sku":"NGR9781512823653","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51032321982737,"sku":"NIN9781512823653","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1512823651.jpg?v=1763225136"},{"product_id":"food-is-love-book-katherine-j-parkin-9780812219920","title":"Food Is Love","description":"Modern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping and cooking with women. Foremost among them was that, regardless of the actual work involved, women should serve food to demonstrate love for their families. In identifying shopping and cooking as an expression of love, ads helped to both establish and reinforce the belief that kitchen work was women's work, even as women's participation in the labor force dramatically increased. Alternately flattering her skills as a homemaker and preying on her insecurities, advertisers suggested that using their products would give a woman irresistible sexual allure, a happy marriage, and healthy children. Ads also promised that by buying and making the right foods, a woman could help her family achieve social status, maintain its racial or ethnic identity, and assimilate into the American mainstream.  Advertisers clung tenaciously to this paradigm throughout great upheavals in the patterns of American work, diet, and gender roles. To discover why, Food Is Love draws on thousands of ads that appeared in the most popular magazines of the twentieth and early twenty-first centuries, including the Ladies' Home Journal, Good Housekeeping, Ebony, and the Saturday Evening Post. The book also cites the records of one of the nation's preeminent advertising firms, as well as the motivational research advertisers utilized to reach their customers.","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":49778236490001,"sku":"CIN0812219929A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49917499375889,"sku":"CIN0812219929G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50524213248273,"sku":"CIN0812219929VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51008072352017,"sku":"NIN9780812219920","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0812219929.jpg?v=1752317786"},{"product_id":"women-at-the-wheel-book-katherine-j-parkin-9780812249538","title":"Women at the Wheel","description":"Women at the Wheel explores women's historical experience with automobiles. Katherine Parkin argues that in every regard, from learning to drive to repairing cars, from being a passenger to taking the wheel, women had a distinct experience with cars in American culture.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49889243267345,"sku":"CIN0812249534G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51008140476689,"sku":"NIN9780812249538","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51879764099345,"sku":"CIN0812249534VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0812249534.jpg?v=1751107550"},{"product_id":"abortion-market-book-katherine-j-parkin-9781512828207","title":"The Abortion Market","description":"The abortion market was a powerful economic force in American life. Before legalization lowered the cost, one million women each year collectively paid upward of $750 million for abortions. In this illuminating book, Katherine Parkin reveals the strength of a massive consumer market that involved loans, advertising, and travel, as well as the costs associated with the procedure itself.  Laying the foundation for the emergence of a public market that facilitated the buying and selling of abortions, wealthy population control ideologues encouraged positive public discourse on abortion, funded medical studies, and waged legal battles. White, middle- and upper-class women sought out abortions and paid exorbitantly for them. Male entrepreneurs emerged to capitalize on the booming market and profit from the incredible demand. Advertising on billboards and in college newspapers, men profited by providing the phone number, getting kickbacks for delivering patients, and arranging for women's travel to Mexico, Puerto Rico, England, and Japan. Students demanded abortion access and organized when it came at a steep cost, especially to the poorest among them. Abortion providers in Kansas, California, and Washington, D.C. attracted out-of-state consumers, with some women aided by their universities or by medical insurance. Between 1970 and 1973, entrepreneurs, providers, and hundreds of thousands of women seeking to buy abortions headed to New York City, heralded by some as the \"abortion capital of the world.\"  While we may have imagined that securing an abortion was best understood as a hidden, woman-only experience, The Abortion Market reveals the extent to which businesses and businessmen openly selling abortion access shaped the experience of buying abortions for millions of women.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51604453490961,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51604453753105,"sku":"NGR9781512828207","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52564980007185,"sku":"NIN9781512828207","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1512828203.jpg?v=1757153709"},{"product_id":"food-is-love-book-katherine-j-parkin-9780812239294","title":"Food is Love","description":"Modern advertising has changed dramatically since the early twentieth century. 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