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Among the cowboy heroes and heroines covered are the stars of the 1920s silent Westerns, the A and B movie stars of the 1930s through the 1960s, singing cowboys, sidekicks, heavies, Indians, women, veteran actors, supporting actors, and, of course, John Wayne. 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What image are you going to brand upon your kids? Parents must play a crucial role in equipping and branding their children with elements of character. 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