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You need both an access card and a course ID to access MyMarketingLab.         These are the steps you need to take:    1.  Make sure that your lecturer is already using the system     Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.    2.  Check whether an access card has been included with the book at a reduced cost     If it has, it will be on the inside back cover of the book.    3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292093741)    4.  If your lecturer is using the MyLab and you would like to purchase the product...    Go to www.MyMarketingLab.com to buy access to this interactive study programme.         For educator access, contact your Pearson representative. 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