{"title":"Kevin Ashton","description":null,"products":[{"product_id":"how-to-fly-a-horse-book-kevin-ashton-9780099591771","title":"How To Fly A Horse","description":"WINNER OF THE 800-CEO-READ BUSINESS BOOK OF THE YEAR 2015  In the vein of Susan Cain's QUIET and Malcolm Gladwell's DAVID AND GOLIATH, HOW TO FLY A HORSE is a smart, empowering book that dispels the myths around genius and creativity.  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There is a myth about how something new comes to be; that geniuses have dramatic moments of insight where great things and thoughts are born whole. Poems are written in dreams. Symphonies are composed complete. Science is accomplished with eureka shrieks. Businesses are built by magic touch.  The myth is wrong. Anyone can create. Necessity is not the mother of invention. We all are.  In How to Fly a Horse: The Secret History of Creation, Invention and Discovery, acclaimed technology pioneer Kevin Ashton takes us behind the scenes of creation to reveal the true process of discovery. From Archimedes to Apple, from Kandinsky to the Coke can, from the Wright brothers - who set out to `fly a horse’ - to Woody Allen, he exposes the seemingly unremarkable individuals, gradual steps, multiple failures and countless ordinary and often uncredited acts that led to our most astounding breakthroughs.   Along the way he explores why innovators meet resistance and how they overcome it, why most organisations stifle creative people, and how the most creative organisations really work.   In a passionate and profound narrative, How to Fly a Horse explodes the myths on how `new’ comes to be.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49543711850769,"sku":"GOR007260834","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49560261558545,"sku":"GOR006507272","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/043402290X.jpg?v=1751421531"},{"product_id":"how-to-fly-a-horse-book-kevin-ashton-9780804170062","title":"How to Fly a Horse","description":"\u003cp\u003e\u003cb\u003eTo create is human. \u003c\/b\u003eTechnology pioneer Kevin Ashton has experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative twenty years in the making, Ashton demystifies the sacred act, leading us on a journey through humanity's greatest creations to uncover the surprising truth behind who creates and how they do it. From the crystallographer's laboratory where the secrets of DNA were first revealed by a long forgotten woman, to the Ohio bicycle shop where the Wright brothers set out to fly a horse, Ashton showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless ordinary and usually uncredited acts that lead to our most astounding breakthroughs. Drawing on examples from Mozart to the Muppets, Archimedes to Apple, Kandinsky to a can of Coke, \u003ci\u003eHow to Fly a Horse\u003c\/i\u003e is essential reading for would-be creators and innovators, and also a passionate and immensely rewarding exploration of how new comes to be.\u003cbr\u003e\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49890285125905,"sku":"CIN0804170061VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50097664491793,"sku":"CIN0804170061G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50311039123729,"sku":"CIN0804170061A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51706916405521,"sku":"GOR009628666","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":53242779074833,"sku":"GOR014826243","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0804170061.jpg?v=1751233377"},{"product_id":"how-to-fly-a-horse-book-kevin-ashton-9780385538596","title":"How to Fly a Horse","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50350950646033,"sku":"CIN0385538596G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51424209666321,"sku":"CIN0385538596VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51869244621073,"sku":"CIN0385538596A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0385538596.jpg?v=1751196365"},{"product_id":"como-volar-un-caballo-book-kevin-ashton-9786077358862","title":"Como Volar Un Caballo","description":"According to this myth, the revolutionary ideas, the most exquisite manifestations of art and the most important inventions that arose in different stages of humanity, have been achieved in contexts of divine revelation or thanks to an innate gift that distinguishes the geniuses from the ordinary individuals. Contrary to these ideas, the author claims that creative people spend most of their time working, overcoming their doubts and failings, ridicule and rejection, until their effort is rewarded with a useful idea or product and innovative. How to Fly a Horse brings together stories from different characters in science, history and philosophy, among other areas, who have stood out for their significant contributions. Despite coming from different contexts and times, when viewed together, these stories reveal a pattern about creativity processes that is both inspiring and challenging.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50405319541009,"sku":"CIN607735886XG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/607735886X.jpg?v=1750871545"},{"product_id":"story-of-stories-book-kevin-ashton-9780063438699","title":"The Story of Stories","description":"\u003cp\u003e\u003cb\u003eAn irresistible and enchanting journey through human history--from mankind's earliest fires to the latest smart phones--that tells the surprising and untold story of storytelling.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eJoan Didion told us, \"We tell ourselves stories in order to live.\" And yet, the story of stories has never been told until now. MIT technology pioneer Kevin Ashton was at the forefront of the digital revolution that led to the invention of the smartphone, the ultimate storytelling device. This latest technology in the long arc of human storytelling allows anyone, for the first time in history, to tell stories to everyone. In \u003ci\u003eThe Story of Stories\u003c\/i\u003e, Ashton tells the untold story of storytelling. The result is an eye-opening, compelling journey through the eight great revolutions of storytelling, all of which follow a simple pattern: each major new storytelling tool increases the number of people who can share stories and the number of people with whom those stories can be shared.\u003c\/p\u003e \u003cp\u003eOur first night-fires created the earliest audiences for spoken stories. Language did not lead us to stories; stories led us to language. 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Over time, printing presses increased the number of storytellers and the size of their audiences by many orders of magnitude, a trend which led us to great revolutions, and electric, then electronic, then digital storytelling and all our storytelling tools of today--and tomorrow's.\u003c\/p\u003e \u003cp\u003eIn this remarkable book, more than twenty-five years in the making, Ashton looks at the development of human storytelling to help us understand where we are in the latest iteration that is the digital era. 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