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In what has been described as \"a crash course for management\", the Freibergs recount the events and cast which have shaped the culture and character of ths legendary airline and shows what a little bit of ingenuity can do.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49563461681425,"sku":"GOR002074232","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50032300491025,"sku":"GOR013841755","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50298832453905,"sku":"GOR003139028","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/075281334X.gif?v=1751429303"},{"product_id":"guts-book-kevin-freiberg-9780385509619","title":"Guts!","description":"Kevin and Jackie Freiberg's previous book, \u003ci\u003eNuts : Southwest Airline's Crazy Recipe for Business and Personal Success, \u003c\/i\u003e described the unconventional leadership that made Southwest an airline industry dynamo. 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