{"title":"King Katie","description":null,"products":[{"product_id":"ai-strategy-for-sales-and-marketing-book-katie-king-9781398622357","title":"AI Strategy for Sales and Marketing","description":"What do senior marketing leaders need to strategically leverage AI to deliver measurable business growth?  The second edition of AI Strategy for Sales and Marketing offers proven frameworks and expert insights to help senior professionals harness artificial intelligence for customer-centric sales growth. This authoritative guide blends the latest research with practical tools, enabling informed leadership to navigate AI-driven personalization, team upskilling, omnichannel experiences and ethical governance. Featuring exclusive interviews with executives from L'Oreal, Salesforce and UOB, it equips leaders to deliver sustained ROI in an evolving landscape.  You'll learn how to:  - Apply strategic models to integrate AI across marketing and sales functions - Utilize data-led decision making to enhance customer experience and loyalty - Drive organizational change with AI-driven team development and productivity tools - Manage AI governance and ethical considerations to build consumer trust - New to this edition: Fresh interviews and real-world examples, new research illustrating the impact of AI in CX, actionable strategies to improve team productivity, updates to the ethical landscape globally and the introduction to a new framework called the AI Playbook  Designed for senior marketing and sales executives, this guide empowers you to lead AI adoption that aligns with business objectives and delivers lasting results.   Themes include: Strategic models, Leadership, Data-led decision making, Financial impact, Ethical AI governance","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51202009071889,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51202009989393,"sku":"NGR9781398622357","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":52626264555793,"sku":"NIN9781398622357","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52673061093649,"sku":"NLS9781398622357","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1398622354.jpg?v=1750793893"},{"product_id":"one-year-and-three-months-book-king-katie-9781969317026","title":"One Year and Three Months","description":"For nearly three decades the acclaimed Spanish poet Luis García Montero and his wife, the best-selling Spanish novelist Almudena Grandes, formed an extraordinary partnership grounded in their shared passion for literature, political activism and for each other. When Grandes died in November 2021, just one year and three months after being diagnosed with breast cancer, it was front page news across Spain and the Spanish-speaking world. Hundreds of her grieving fans and friends crowded into Madrid's civil cemetery to pay their respects as she was buried. Her husband, a portrait of loss and pain, laid a copy of Completely Friday, his first book of poetry dedicated to her, atop her casket as it was lowered into the grave.  \nGarcía Montero wrote this collection of poetry during his wife's illness and just after her death. The poems narrate a journey of love and loss, caring and suffering, pain and resilience. And ultimately of acceptance, gratitude and hope as the poet looks back at those wrenching fifteen months with the profound realization that he would remember them \"as the happiest of my life.\"  \nGarcía Montero's signature style of \"poetry of experience\" is at its apex in this collection. He weaves everyday items and activities into powerful metaphors for complex ideas and emotions. Seashells, books, showers and refrigerators become symbols for mysteries, loving complicity, overwhelming grief and a nurturing home gone cold. As always, García Montero constructs his poems on the foundations of world literature, and the presence of its greats can be felt everywhere: García Lorca, Cervantes, Bécquer, Baudelaire, even W.H. Auden. At his moment of greatest loss, García Montero has produced the most powerful writing of his long career.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53037143228689,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53037143621905,"sku":"NIN9781969317026","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781969317026.jpg?v=1768762153"},{"product_id":"harry-s-fight-cd-0805552204322","title":"Harry's Fight","description":null,"brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53417709240593,"sku":"CINB0017R5SGQVG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0805552204322.jpg?v=1776363083"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-king-katie.oembed","provider":"World of Books ","version":"1.0","type":"link"}