{"title":"Klaus Fog","description":null,"products":[{"product_id":"storytelling-book-klaus-fog-9783540235019","title":"Storytelling","description":"As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49582418002193,"sku":"GOR007159693","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49994986619153,"sku":"CIN3540235019G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3540235019.jpg?v=1751416721"},{"product_id":"storytelling-book-klaus-fog-9783540883487","title":"Storytelling","description":"Written by practitioners for practitioners and students and filled with simple tools for putting corporate storytelling into practice, it provides knowledge and inspiration for using storytelling as a strategic tool for releasing your companys potential.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49598475960593,"sku":"GOR008661694","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49726529372433,"sku":"CIN3540883487G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3540883487.jpg?v=1753685563"},{"product_id":"storytelling-book-klaus-fog-9783662500231","title":"Storytelling","description":"As a business concept “storytelling” has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And how do we tell it in a way that advances our company both culturally and fiscally while strengthening our brand? The second edition of this successful book presents ten new case studies. Written by practitioners for practitioners and students and filled with simple tools for putting corporate storytelling into practice, it provides knowledge and inspiration for using storytelling as a strategic tool for releasing your company’s potential.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":53521637146897,"sku":"NLS9783662500231","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783662500231.jpg?v=1778455012"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-klaus-fog.oembed","provider":"World of Books ","version":"1.0","type":"link"}