{"title":"L Gross","description":null,"products":[{"product_id":"art-of-selling-intangibles-book-l-gross-9780130487773","title":"The Art of Selling Intangibles","description":"'It's an invaluable resource for financial advisors, consultants, stockbrokers, and insurance agents alike.-- Keith Clark, DWC ConsultantsFinancial professionals often cringe at the thought of being in the business of 'selling. But selling is a key aspect of any financial professional's routine. Whether you're an advisor persuading a prospective client to hire you, a broker touting stocks, or an agent nudging a client toward an insurance policy or annuity - you're selling: The concept, the ideas -even yourself  Your 'product is elusive - or intangible - making the challenges you face 'selling even more complex.Now, turn to a cherished industry classic - The NEW Art of Selling Intangibles - for a full program of sales techniques specifically designed for financial professionals in their quest to: find clients, close clients, retain clients - and convince clients to make the right financial choices.This groundbreaking book was the first to integrate investment strategies with selling strategies exclusively targeted to financial professionals. Now - it's thoroughly updated, revised, and reworked to meet the needs of today's time-pressed professionals. Expanding on key issues, while weaving in new areas of concern - Korn presents a comprehensive program for winning.Learn to master every method needed to perfect your 'selling skills - even if selling does not come naturally to you. You'll find.- 4 ways to get past 'No- 11 top resources for finding prospects- 3 magic words to increase your sales power \u0026amp; income - instantly- Selling phrases - for everything from stocks, index funds \u0026amp; annuities to 529 plans- Closing techniques - and scripts - for every situation- How to heat up 'Cold Calls and warm up prospects.Plus - methods for developing proper asset allocation strategies - and convincing clients to embrace them. Yes, there still is an 'art to selling intangibles. Now - master the art yourself - with the proven methods featured in this new work.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51325827711249,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51325830201617,"sku":"CIN0130487775A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52605366796561,"sku":"CIN0130487775VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52979456442641,"sku":"CIN0130487775G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0130487775.jpg?v=1751195032"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-l-gross.oembed","provider":"World of Books ","version":"1.0","type":"link"}