{"title":"Lawrence Ingrassia","description":null,"products":[{"product_id":"fatal-inheritance-book-lawrence-ingrassia-9781250837226","title":"A Fatal Inheritance","description":"\u003cp\u003e\u003cb\u003eNominated for the National Book Critics Circle Award in Nonfiction\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e \u003cb\u003eNamed a best book of the year by Amazon, NPR, and \u003ci\u003eKirkus\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e\u003cbr\u003e Weaving his own moving family story with a sweeping history of cancer research, Lawrence Ingrassia delivers an intimate, gripping tale that sits at the intersection of memoir and medical thriller\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Ingrassia lost his mother, two sisters, brother, and nephew to cancer--different cancers developing at different points throughout their lives. And while highly unusual, his family is not the only one to wonder whether their heartbreak is the result of unbelievable bad luck, or if there might be another explanation.\u003cbr\u003e \u003cbr\u003e Through meticulous research and riveting storytelling, Ingrassia takes us from the 1960s--when Dr. Frederick Pei Li and Dr. Joseph Fraumeni Jr. first met, not yet knowing that they would help make a groundbreaking discovery that would affect cancer patients for decades to come--to present day, as Ingrassia and countless others continue to unpack and build upon Li and Fraumeni's initial discoveries, and to understand what this means for their families.\u003cbr\u003e \u003cbr\u003e In the face of seemingly unbearable loss, Ingrassia holds onto hope. He urges us to \"fight like Charlie,\" his nephew who battled cancer his entire life starting with a rare tumor in his cheek at the age of two--and to look toward the future, as gene sequencing, screening protocols, CRISPR gene editing, and other developing technologies may continue to extend lifespans and perhaps, one day, even offer cures.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49849759072529,"sku":"CIN1250837227G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50481421549841,"sku":"CIN1250837227VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50481422139665,"sku":"CIN1250837227A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51021962215697,"sku":"NIN9781250837226","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52110583988497,"sku":"GOR014472886","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53150460182801,"sku":"GOR014781284","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":53450388570385,"sku":"NGR9781250837226","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1250837227.jpg?v=1750952967"},{"product_id":"billion-dollar-brand-club-book-lawrence-ingrassia-9781250782199","title":"Billion Dollar Brand Club","description":"Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love's lingerie designed specifically for each woman's body. Warby Parker mailing you five pairs of glasses to choose from. You've seen their ads. You (or someone you know) use their products. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model that has lasted more than a century.  As Lawrence Ingrassia - former business and economics editor and deputy managing editor at the New York Times - shows in this timely and eye-opening book, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened - where there were once walls that protected big brands like Gillette, Sealy, Victoria's Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.  Billion Dollar Brand Club reveals the world of the entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain. And what fun it is. It's a massive, high-stakes business saga animated by the personalities, flashes of insight, and stories behind the stuff we use every day.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51022013235473,"sku":"NIN9781250782199","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51416896438545,"sku":"CIN1250782198VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51695405236497,"sku":"CIN1250782198G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52407555227921,"sku":"NLS9781250782199","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1250782198.jpg?v=1750889326"},{"product_id":"fatal-inheritance-book-lawrence-ingrassia-9781250837233","title":"A Fatal Inheritance","description":"\u003cp\u003e\u003cb\u003eNominated for the National Book Critics Circle Award in Nonfiction\u003cbr\u003e\u003c\/b\u003e\u003cb\u003eNamed a best book of the year by Amazon, NPR, and \u003ci\u003eKirkus Reviews\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \u003ci\u003e\u003cb\u003e\"Poignant. . . Stirring. . . Deeply reported. . . Readers will be rewarded with a detailed look at the high -- and all-too-human -- stakes of cancer research.\"\u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e--\u003ci\u003eThe Washington Post\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e\u003cbr\u003e Weaving his own moving family story with a sweeping history of cancer research, Lawrence Ingrassia delivers an intimate, gripping tale that sits at the intersection of memoir and medical thriller\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Ingrassia lost his mother, two sisters, brother, and nephew to cancer--different cancers developing at different points throughout their lives. And while highly unusual, his family is not the only one to wonder whether their heartbreak is the result of unbelievable bad luck, or if there might be another explanation.\u003cbr\u003e \u003cbr\u003e Through meticulous research and riveting storytelling, Ingrassia takes us from the 1960s--when Dr. Frederick Pei Li and Dr. Joseph Fraumeni Jr. first met, not yet knowing that they would help make a groundbreaking discovery that would affect cancer patients for decades to come--to present day, as Ingrassia and countless others continue to unpack and build upon Li and Fraumeni's initial discoveries, and to understand what this means for their families.\u003cbr\u003e \u003cbr\u003e In the face of seemingly unbearable loss, Ingrassia holds onto hope. He urges us to \"fight like Charlie,\" his nephew who battled cancer his entire life starting with a rare tumor in his cheek at the age of two--and to look toward the future, as gene sequencing, screening protocols, CRISPR gene editing, and other developing technologies may continue to extend lifespans and perhaps, one day, even offer cures.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51663921316113,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51663921545489,"sku":"NIN9781250837233","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1250837235.jpg?v=1750824418"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-lawrence-ingrassia.oembed","provider":"World of Books ","version":"1.0","type":"link"}